NUMBER CRUNCHING Social networks More progressive chiropractors are taking to social media to promote their practice and build their profile in their community. That might not be a bad idea because if current data are any indication, social media is dramatically changing the way people do business. 31 percentage of Canadians earning over $80,000 who use Twitter Source: Forum Research 93 percentage of social media users who are on Facebook Source: Media Technology Monitor 25 to 34 age of Canadians most likely to make a purchase online Source: Statistics Canada 1 in 3 Canadians check in to social media every day Source: Media Technology Monitor