A Call to Action Taking initiative for practice growth Canadian Chiropractor welcomes our newest columnist, Dr. Angelo Santin, who will be sharing practice management and growth tips for DCs. A Dr. Angelo Santin is a 2006 gradu-ate of the CMCC. He operates a busy subluxation-based family practice in Thunder Bay, Ont., and is currently serving his second year as president of the Thunder Bay Chiropractic Society. Dr. Santin is one of a small number of interna-tional proficiency-rated chiropractic coaches, and draws on his success, along with the experience of the most renowned experts in this field, to provide time-tested, effective and patient-centred ideas for every chiropractor. He can be reached at [email protected] or 807-344-4606. s a new graduate in a small rural town, I struggled in my first year of practice. I found I didn’t have the words to communicate chiropractic or the experience to deal with different personality types. Patients would drop out of care premature-ly or use me as a receptacle for all their problems. They weren’t motivated or inspired. Consequently, they dragged me down. It wasn’t until I took responsibility for searching out the answers and making changes that I began to see my practice grow. The growth, I observed, was the result of my pa-tients’ improved understanding of the true benefits of chiropractic. The reason I wanted to write this column was that I want to share with you some of the gems that helped me help my patients achieve this understanding and, ultimately, grow my practice so that you can benefit also. In this first article, I want to start from the beginning and lay out keys to making some initial changes for you and your practice. This information is, essentially, a collection of read-ings, seminars, and conversations with various mentors and leaders in our profession. Col-lectively these experiences motivated me to start the process of making changes for myself. Let’s review the keys for initiating growth in your practice. KEY #1: TAKE RESPONSIBILITY This seems basic, but it is the necessary first step to change our mindset. In my first year of practice, I went to various seminars listening to people like Carter, Mancini, Rieke-man, Esteb, Clum, and many others. I was inspired and impressed by their message and their confidence in chiropractic. But, at first, I was looking for the “magic bullet” – some new script, or new gizmo, that would make me successful. As I listened to them, I realized success had nothing to do with these external things. In fact, the only way I would make any changes was if I started to take responsibility. Having graduated from CMCC, I know I received a good, scientific education – however, as a new chiropractor, there were many areas in which I lacked proficiency. Therefore, it was necessary for me to go out and spend my own time and resources to add this knowledge to my repertoire. Taking the first step and owning up to my own fate got the ball rolling. KEY #2: FORMULATE A MISSION AND VISION When I began practice, I had no concrete idea of why I was doing what I was doing nor did I know where I wanted to be in the future. With the help of a few mentors, and other resources that I read, I began to write down some goals, missions and visions for my practice. Just to clarify, a mission is why we exist and a vision is what we want to be. These statements guided me in everything that I did from that point on. Once these were in www.canadianchiropractor.ca Angelo Santin, DC 20 • CANADIAN CHIROPRACTOR | FEBRUARY 2012
Chiropractic + Naturopathic Doctor February 2012: Page 20
