FIGURE 1 Clinical Skill Set Patient Satisfaction Patient Centered Values and Beliefs Clinical Skill Set Patient Satisfaction Doctor Centered Values and Beliefs Office Environment Office Environment Dr. Centered Values and Beliefs Dr. Centered Values and Beliefs “If issues are not so easy to discern, then plotting it out on paper can help” says Milroy. Practice management and enhance- ment activities draw from DC’s store of time and money, and, so, should be rel- evant, ethical and practical and should be aimed at sustainable, positive outcomes for the doctor and the practice, including the patients who seek care. Some of these outcomes will be objective and measurable while others may be in the realm of the subjective – one set is not to be considered less meaningful than the other when de- ciding which strategy, individual or group to work with. “I have come to the conclusion that any controversy comes from a fundamen- tal difference in the values and beliefs that each chiropractor embodies in their prac- tice,” says Milroy. “Complicating the con- troversy is the skill set of the chiropractor and the overall offi ce environment. I am not at all opposed to coaching/consulting, but I am careful of what I bring into my life and practice.” • For article with references, please visit www.canadianchiropractor.ca. WORLD FEDERATION OF CHIROPRACTIC 36 • CANADIAN CHIROPRACTOR | DECEMBER 2008 www.canadianchiropractor.ca