feature The Inbox Revolution Generating your wellness community through e-mail Dr. Stephane Laverdiere is a 1995 graduate of the National University of Health Sciences in Lombard, Illi-nois. He is president and co-founder of Atlas Chiropractic Systems, a paperless office solution. He is also founder of the Internet video mar-keting company, ChiroVMail. He can be contacted at 877-602-8527 or [email protected]. Please visit www.atlaschirosys.com and www.chiroVMail.com for more information on digital solutions for your practice. Companies are now shifting advertising campaign money and expending energy growing their prospective e-mail lists. A master e-mail address list is a practice tool you absolutely want to have in place. We all receive monthly or weekly e-mail advertisements from popular retail-ers announcing product specials ranging from computers to furniture to airline flights. For example, whether or not you’re a fan of Southwest Airlines, they have witty commercials and understand both advertising and e-mail. One of their latest ads is print-ed on cocktail napkins. It says “Stop searching and start saving with CLICk AND SAVE, E-MAILS sign up online.” Crazy but brilliant! These are companies that spend millions in print media and TV advertising and now have become experts in e-mail advertising, battling hard for your e-mail spot. Simply stated, e-mail is the most affordable and effec-tive form of reaching potential clients today. If we simply observe what these companies are doing, and why they are doing it, we can create a “chiropractic recipe for success” in e-mail marketing and lead generation. Companies are now shifting advertising campaign money and expending energy growing their prospective e-mail lists. Have you ever noticed that some retailers will ask for your postal code and e-mail address every time you buy something? And when you place an online order, an e-mail address is mandatory. Companies are able to generate a large e-mail database from what we call “warm leads.” These are clients who are already using their products or services, or have inquired about them. Some companies buy e-mail lists – these are classified as “cold leads.” We already dis-cussed the use of cold leads and the new regulations that pertain to these within the last www.canadianchiropractor.ca Stephane Laverdiere, DC 8 • Canadian ChiropraCtor | oCtoBEr 2011
Chiropractic + Naturopathic Doctor October 2011: Page 8
