contents OCTOBER 2011 • Volume 16, N°7 32 8 16 features 8 Generating your wellness community through e-mail By Stephane Laverdiere, DC The Inbox Revolution 16 Addiction Care By Sony Canteenwala, DC Update on research supporting the role of chiropractic 28 Simple Solutions for Success Conquering the 10 retention factors By Barbara Eaton, DC departments 34 Merging Professional Practices, Part 2 Putting it all together By Lloyd C. Manning 38 Critical Illness Protection An important part of a family’s financial plan By Paul Phillip, CFP , CLU, and Nancy Philip, CFP , CLU Editor’s Note 6 News 10, 27, 32, 37 Life’s Little Adjustments 10 Editorial Advisory Board 10 Technique Toolbox 12 Nutrabites 24 Professional Directory 40 Research Review Corner 42 ON THE COVER: Companies are now expending energy growing their prospective e-mail lists. E-mail is the most affordable and effective form of reaching potential clients today. In this issue, Dr. Stephane Laverdiere discusses how to generate a master e-mail list by tapping into the activities that chiropractors already do. 4 • Canadian ChiropraCtor | oCtoBEr 2011 www.canadianchiropractor.ca
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