feature Simple Solutions for Success Conquering the 10 retention factors Dr Barbara Eaton offers the most individualized coaching available for those who seek permanent transformation – personally and professionally. You will find her ap-proach, energy, and detailed sys-tems engaging and simple -thus coined “Simple Solutions for Chi-ropractic Success.” You’re invited to explore her website at www. drbarbaraeaton.com and request a complimentary Private Coaching Session to determine if hiring her as your coach is exactly what you’ve been seeking. In your practice, strive to serve the who, not the WHAT! “He who cannot change the very fabric of his thought will never be able to change reality, and, therefore, will never make any progress.” W e often get off on the “wrong foot” in our marketing and relationships with practice members (PMs) because our target is off. To ensure that we’re meet-ing our PMs where they are and giving them a bigger vision than the one they currently hold for themselves, it’s imperative that we keep our eyes focused on the goal to provide value as our PMs define value, and to consistently strive to ensure they’re satisfied with our relationship and their care. Their satisfaction may mean that they utilize chiropractic care for natural pain relief. Is that the best use of chiropractic care? No. However, it is a use. Does that mean we should fail to share with them articles and testimonials, or to invite them to workshops, or to en-gage them in “white board topics,” etc.? No way, because these actions are directed through our systems, and our systems demand our execution of such tasks and are not subject to our discretion or emotions. They’re systems and our success is in the systems. How do we ensure that we know what our PMs value, thus guaranteeing that they’ll stay, pay and refer? In this article, I will outline 10 “retention factors.” that are geared to also ensur-ing our PMs achieve what they value through our relationship with them. These factors will encompass the systems that will help you to educate your PMs, and build relationships with them that will add up to long-term retention as well as new PMs coming your way. www.canadianchiropractor.ca Barbara Eaton, DC 28 • Canadian ChiropraCtor | oCtoBEr 2011
Chiropractic + Naturopathic Doctor October 2011: Page 28
