new product PAIN-RELIEVING ICE-O-THERM USES SIMULTANEOUS HEAT AND COLD Canadian medical device manufacturer Saringer Life Sci-ence Technologies introduces its pain treatment device, ICE-O-therm. This is a small, handheld, hyper-stimulating device that has been proven effective in temporarily reduc-ing, or eliminating, pain to joints, head, neck and other areas where chronic pain is typically encountered. ICE-O-therm works by applying both heat and cold si-multaneously to the affected area, creating maximum stimulation known as the Thermal Grill Illusion and over-whelming the nerves in the area to block out pain. In addition, four LEDs are engineered into the small applicator head to add additional, point-specific sensory stimula-tion. The combination of these competing stimuli distracts the brain from the sensation of pain, providing four to eight hours or more of relief. John Saringer, a Ca-nadian engineer and successful inventor of medical devices, began to study the effects of heat and cold for the temporary treatment of pain in the early 1990s. He observed that there were many devices available on the market designed to provide some kind of sensory stimulation that will distract a person from their pain, or will interrupt the pain pattern. Noting that both heat and cold treatment products have been proven to be very effective sensory stimulators, he observed that “contrast therapy,” or the sequen-tial application of heat and cold, was proven to be more effective than heat or cold alone. John Saringer’s contribution to this field of investigation was the en-hanced pain relief control that came from the “concurrent” application of heat and cold. Saringer Life Science Technology unveiled the ICE-O-therm at the Practice OpportUNITY 2011 held by CMCC on March 24, 2011, demonstrating its pain treat-ment capabilities and describing the current evidence to support its effect. For more information, please visit www.iceotherm.com. Restore your patient’s health ... • Ergonomically designed • Therapeutically sound • All Therapeutica products encourage healing by providing support and stability while sleeping and sitting • Therapeutica back supports are created to match the natural curve of the spine and to help the patient achieve optimum neutral posture while sitting • The Therapeutica back support aids in the prevention and relief of back pain and fatigue • Available in three sizes The Ultimate Back Support The Ultimate Spinal Orthotic Upper Back Support Lumbar Support The Ultimate Cervical Sleeping Pillow Lower Back Support 1.800.348.5729 · www.therapeutica.com 28 • Canadian ChiropraCtor | September 2011 www.canadianchiropractor.ca