by the sharp decrease in enrollment and in order to maintain profits the institutions feel that a more generic name will attract a more diverse array of post-graduate students -especially on a Google search. I am not the only one who is wonder-ing if technology and the internet is contributing to the decline of the pro-fession. In March 2022 an article in this publication by Jacobs and Klein titled “Insta-bad: Are some bastardiz-ing the evidence for their own image?” stated: “There is no shortage of graduated chiropractors who now say adjusting the spine is useless, soft tissue therapy is useless, motion palpation is useless, functional correction is useless. Everything they don’t do, or maybe aren’t good at, is useless. If you don’t do exactly what they say and do, you’re a terrible practitioner and you must be shamed. Instagram is downright perfect for that. The uniqueness of our profession and the clinical success in our history is easily forgotten.” KEEPING IT REAL I write a business column. In each particular article I may have 700-800 words to engage the reader about a topic, explain its significance, and make an impression that will help them become better clinicians in business practice. That’s what makes a business column relevant. And to be relevant you need to tell the readership the truth. Dr. Wilk was a trailblazer of truth in our profession. And here is a dose of truth in 2022: Graduates from CMCC will spend about $126,000 over 4 years on tuition (Tuition & Fees). An average one bed-room apartment in Toronto is $1,446/ month. (Current City of Toronto Aver-age Market Rents & Utility Allowances – City of Toronto.) Multiplied by 48 months, that’s almost $70K. Plus food and entertainment -the cost of a chi-ropractic education is several thou-sands of dollars north of $200k. For those who go to the USA for training its a little over $230K. My point is, new graduates are in huge debt – regardless if they or their parents need to finance their education. I am now in my 20th year of private practice, and I opened my own practice six weeks before I graduated, so my ideas have merit because in part I have been doing it everyday for the last two decades. However, times are changing and what worked for me in 2002 may look a lot different in 2022. But one thing that time should not tarnish is the chiropractic name, the brand, and the tradition. Rest in peace Dr. Wilk -thank you for everything. Designs for Health's New Innovations Designs for Health® is committed to using evidence-based research to develop innovative formulas for the most e ective and quality nutritional supplements available today. Staying true to this commitment, we are proud to o er these new evidence-based formulations in our product portfolio. Hi-Po Emulsi-A™ is a high-potency, convenient liquid formula that delivers a 5,000 IU per dose of concentrated vitamin A Hi-Po Emulsi-D3™ is a concentrated, highly bioavailable 2,000 IU per dose liquid vitamin D formulation o ering a broad range of titration possibilities MagCitrate Powder is a lemon-flavoured powder that can help with energy metabolism, tissue formation and bone development as well as maintain proper muscle function Consult with your healthcare practitioner about your specific circumstances and any questions you may have. Designs for Health and logo are trademarks of Designs for Health, Inc.© 2022 Designs for Health, Inc. All rights reserved. designsforhealth.ca www.Cndoctor.ca CND_DesignsforHealth_JuluAgu22_CSA.indd 1 July/August 2022 Chiropractic and Naturopathic Doctor 7 2022-07-06 1:44 PM
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