COVER STORY by many in established health care to be the outliers) who are front-line see-ing patients live daily. Ironic is it not, that we must somehow be considered more expendable or is it that perhaps we are the ones who have some better answers to the questions on how to rebuild and maintain health in these most fractured times. Traditionally throughout history, most change of this magnitude comes on the heels of tragedy. The same is true of our current crisis. The status-quo has certainly been disrupted, but, within the resultant catastrophe inevitably comes the potential for magnificent opportunity. The caveat here is the certainty that opportunity can only be capitalized on by those who are confi-dently prepared, see through the chaos and ultimately uncover the proverbial silver lining. This in turn requires a motivating game plan, confidence in your ability and the need for proper execution. John Wooden said: confi-dence comes from being properly pre-pared. The following quotes in many ways capture the nature of the world we now live in. First… the opening quote from Eric Shackle…”Just when you think you understand the situation, what you don’t understand is that the situation just changed.” The second is this from W. Edwards Deming: “In this world of chaotic circumstance, you do not have to change, survival is not mandatory.” The path to success today is just not predictable. You cannot look at life to-day with the same eyes as you would have two years ago. It is in many ways a fearful new world with new demands and unique challenges. With that also come opportunities. You may have to think in new ways and approach your patient’s needs from different perspec-tives, but the potential for success is there for the taking. Public confidence in current approaches to health provi-sion is in turmoil, and the system that administers it needs change. People are desperately looking for avenues to get and stay healthy, and both chiropractic and naturopathy are in many ways perfectly positioned to provide direc-tion to this end. In our new article series, we will ad-dress the following nine key compo-nents to creating a successful practice, and even more importantly, a fulfilling PRACTICE BUILDING Get motivated! W Photo: © BullRun / Adobe Stock “Just when you think you understand a situation, what you don’t understand is that the situation just changed” In March of 2020 (in the space of less than a month) the world changed, and in many ways the practice of health care did as well. Before COVID, tele-phone consultations with a medical practitioner were rare and the convey-ing of a diagnosis without actually seeing a patient would be considered quasi-ethical. Now it is us, the chiro-practors and naturopaths (considered DR. KEITH THOMSON (DC, ND) AND DR. DOUG POOLEY, DC ho would have thought a cou-ple of years or so ago that this world of today would be the new norm. The mass hysteria surrounding the purchase of toilet paper for a respiratory pandemic is fascinating. DR. KEITH THOMSON is a graduate of the University of Waterloo, the Canadian Memorial Chiropractic College and the Ontario College of Naturopathic Medicine. He ran a busy, rewarding and successful multi-disciplinary facility for over four decades in Peterborough, Ontario. Dr. Thomson has also served his professions in both provincial & national organizations. DR. DOUG POOLEY is a graduate of both Wilfred Laurier University and the Canadian Memorial Chiropractic College. He has enjoyed over 42 years of active practice and has served his profession in various capacities. www.Cndoctor.ca January/February 2022 Chiropractic and Naturopathic Doctor 7
Chiropractic + Naturopathic Doctor January/February 2022: Page 7
