UPFRONT | From the editor Success stories It’s been rather encouraging lately, to hear and read your stories of success within this last year. I’ve seen stories of patient’s lives improving, of doubling incomes, and of changes made for the sake of a better work-life balance. For your new or returning patients, perhaps the need for a visit was due to the challenges of the first half of the pandemic: Maybe it was the working from home (aka bed) that sent an office worker to pay a visit to their chiropractor. Maybe it was the lockdown and stress of homeschooling that sent the tired parent to the ND for a much-needed assessment. It could have been the literal “couch potato” mentality that sent a patient to their multidisciplinary clinic for a whole-body reset. Whatever the case may be, my hat’s off to all of you. We’ve survived and thrived in a worldwide pandemic, navigating telehealth, sanitation and safety protocols, PPE requirements, extra expenses, and gained a new outlook on life. One such success story I heard was our cover story author, Dr. Emily Roback, from B.C. Despite the limitations in practicing during the last year, she’s seen the business grow and continues to see many patients through adopting new technology and ways of thinking. She’s no stranger to that. As she says: “Accessibility is not my passion, but rather a necessity of life.” Accessibility boils down to communication, and communication ultimately impacts your business. Please read her story on page 14 to learn more about how accessibility could be what you’re missing from your practice. Speaking of adapting, Dr. Lombardi’s business talk article (pg. 9) may help doctors put a positive spin on negative reviews. Not only is Google holding more healthcare practitioners accountable, but it also “scares” or “dares” us to do better. We’re also introduced to the idea that empty waiting rooms lead us into what Dr. Lombardi calls “the VIP effect.” Some docs are done with the idea of waiting rooms moving forward. Ultimately, less waiting means happier patients. Five years from now, it may be surprising to find doctors using waiting rooms, but only time will tell. Time is a finicky thing. Looking at the past, present and future, please help your profession shape what our future stories could look like, by filling out the annual Practice Trends Survey (see the opposite page on how to enter). Stay happy, July/August 2021 Volume 26, Number 4 Reader Service Print and digital subscription inquiries or changes, please contact Anita Madden, Audience Development Manager Tel: (416) 510-5183 Fax: (416) 510-6875 Email: [email protected] Mail: 111 Gordon Baker Rd., Suite 400, Toronto, ON M2H 3R1 EDITOR Jannen Belbeck [email protected] (519) 429-5231 PUBLISHER Christine Livingstone E [email protected] (519) 429-5173 ACCOUNT COORDINATOR Trish Ramsay [email protected] (416) 510-6760 MEDIA DESIGNER Emily Sun GROUP PUBLISHER/VP SALES Martin McAnulty [email protected] COO Scott Jamieson [email protected] Published and printed by Annex Business Media, 105 Donly Drive South, Simcoe, ON, Canada N3Y 4N5 Publication Mail Agreement #40065710 ISSN 1488-6952 Annex Privacy Officer [email protected] Tel: 800-668-2384 Chiropractic and Naturopathic Doctor is published eight times a year: February, April, May, June, July/August, September, October and December. SUBSCRIPTION RATES Canada – 1 Year $26.00, 2 years $42.00, 3 years $60.00 (HST #867172652RT0001) USA – 1 Year $60.00 (CDN Funds) Occasionally, Chiropractic and Naturopathic Doctor will mail information on behalf of industry-related groups whose products and services we believe may be of interest to you. If you prefer not to receive this information, please contact our circulation department in any of the four ways listed above. No part of the editorial content of this publication may be reprinted without the publisher’s written permission. ©2021 Annex Business Media. All rights reserved. Opinions expressed in this magazine are not necessarily those of the editor or the publisher. No liability is assumed for errors or omissions. All advertising is subject to the publisher’s approval. Such approval does not imply any endorsement of the products or services advertised. Publisher reserves the right to refuse advertising that does not meet the standards of the publication. Made possible with the support of @CN_Doctor /ChiropracticNaturopathicDoc JANNEN BELBECK, Editor @ChiropracticNaturopathicDoc Use the hashtag #CanadianChiropractor or #CanadianNaturopath (or tag us) for a chance to be featured in a future issue! 4 Chiropractic and Naturopathic Doctor July/August 2021 www.Cndoctor.ca
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