UPFRONT | Columnist BUSINESS TALK Primetime advice N How staying in shape can elevate your practice BY DR. ANTHONY J. LOMBARDI, DC FL Hall of Fame defensive back Deion Sanders was nicknamed “Primetime” for his penchant for making the big play. He asserted that if he played good he would in turn be paid well for his contributions. For this piece I had the honour of interviewing a Cana-dian football maven who currently helps the self-employed maximize their financial gains – through physical fitness and goal setting. Pat Woodcock is a strength, speed and conditioning coach, personal trainer, and speaker. He has won two Grey Cup cham-pionships: One as the Head Strength Coordinator of the CFL’s Ottawa Red-Blacks, and one as a player with the Mon-treal Alouettes in 2002. He had an eight-year professional football career in the NFL and CFL and was named Most Outstanding Canadian Player in the Grey Cup in 2002. But what makes Pat so special these days is that he helps entrepreneurs, exec-utives, CEOs, busy dads, and chiroprac-tors make their physical health symmetric with their financial gains. I asked Mr. Woodcock four questions to help us understand the limiting factors to success and how it might apply to chiro-practors in this COVID culture: Q: Explain your experience with chiropractic care and the various benefits you have had personally. A: I was first introduced to chiropractic care as an ath-lete, while playing football for the Ottawa Renegades. It quickly became a vital part of my body maintenance routine, and I would have treatments every week during the playing season, and generally every two weeks in the off-season. Chiropractic care became such a valuable tool for me as an athlete, that I sought out recommended ANTHONY LOMBARDI, DC, is a private consultant to athletes in the NFL, CFL and NHL, and founder of the Hamilton Back Clinic, a multidisciplinary clinic. He teaches his fundamental EXSTORE Assessment System and practice building workshops to various health professionals. For more information, visit www.exstore.ca. 10 Chiropractic and Naturopathic Doctor January/February 2021 Q: Clearly the last year has been a different one. Do you think that both stress and exercise have taken on new roles in the working world? A: Absolutely. Most people’s working routines have been www.Cndoctor.ca Photo: © Danny Hooks / Adobe Stock chiropractors in every city that I played in, in order to keep my body functioning at the highest possible level. Chiropractic care certainly helped extend my playing career – and kept me playing at a high level – by helping me maintain proper movement mechanics throughout the long season, and accelerated my recovery between games. Although I am no longer competing as an athlete, I still train hard and am very physically active as a strength coach, and chiropractic care continues to keep me finely tuned and able to be at my best every day.