(we talked about SEO in my last instal-ment of DC Tech Talk), but also will often go to YouTube and search for chiropractor “the name of your town or area.” If you don’t have any videos posted, you can lose out, big time. Buy yourself a good camera and, most importantly, make sure the sound is good. There is nothing worse than YouTube videos with bad sound, espe -cially if you’re trying to sell your prod-uct or service to the public. WHAT TO AIR Creating multiple videos with up-to-date content that is relevant to the viewer will be your biggest challenge. An office tour explaining what you do in your office, and how you have seen chiropractic help your patients is the best place to start. Be creative. Direct your patients to your YouTube channel – have them join and com-ment on your videos. The more views you achieve, the higher your rank-ing in a search – this results in the most exposure. Do you feel you are not the “video type” of chiropractor, and you don’t know if you belong in this new gen-eration? There are other ways to send video, and video content. You can sub -scribe to one of multiple services that are available for this, and send prere-corded videos on various topics. You can start by sending them to members of your practice and use your existing patient base to generate a tremendous amount of publicity, not to mention in-ternal referrals. WHAT MOST CHIROPRACTORS DO NOT KNOW! 1. Collecting e-mail accounts is a big business and should be an office pol-icy in all chiropractic offices. Once you have patients’ e-mails, you can set them up on a regular e-mail campaign, sending them videos on a regular ba-sis. (Just a note though: Bill-C28, leg-islation requiring inclusion by consent on all e-mail lists, will come into effect, in Canada, as of Septemer 2011. I will be discussing this in greater detail in a future instalment of DC Tech Talk.) 2. Do you have your patients watch-ing videos on headaches, asthma, chi-ropractic and children, and many more topics inside your practice? They might see something in your office, but think of the convenience if they have a video in the inbox they can watch over and over again, and even send to friends and family. 3. Chiropractic software comes in all shapes and sizes to fit just about ev-ery practice need. The companies that shine are the ones that not only have great patient management systems, but also have superior marketing tools for your practice. This includes video technology and is one of the reasons why YouTube is so popular. Acquire The Equipment You Need Through the Leverage of Leasing MORE AND MORE, new and experienced practices leverage the financing power of leasing. We provide innovative and flexible equipment financing solutions to businesses & practices seeking a competitive advantage. We have reps in your area specialized in Healthcare Lease Financing, contact us today to save up to $200 off a new lease: 888-599-1966 www.nationalleasing.com 42 • CANAdiAN CHiROpRACTOR | MAY 2011 WHY ARE THESE POINTS IMPORTANT? A complete patient management sys-tem, along with a video e-mail mar-keting system, can revolutionize your practice. Educating patients in the of-fice is one thing, but reaching them outside office hours, in their own homes, is totally new for most chiro-practors. However, doctors have expressed the success they are experiencing with this type of advertising. Patients are not only viewing the videos, but also send-ing them to friends and family. Patients are far more likely to forward a video on headaches to someone than they are to distribute a brochure. Furthermore, that forwarded message will contain your contact information, including phone number, hours of operation, your website and, most importantly, your e-mail address. This is pure genius marketing! It is coming from your patient and goes to someone else, but it has your clin-ic all over the e-mail. It’s also a great way to reactivate old patient files. Get busy and start collecting e-mail addresses, and then make the most of this video phenomenon. The doctors of the future will own the video and e-mail waves in their town. There are services you can subscribe to that have e-mail systems with video. Take the next step and get involved in the new generation with video e-mail technology. • www.canadianchiropractor.ca
Chiropractic + Naturopathic Doctor May 2011: Page 42
