Online Video for Your Practice Can 144 million viewers be wrong? DC Tech Talk C omScore, a company that provides digital analytic information, recently revealed that the popular social network YouTube has reached 144 million viewers. In total, Internet viewers are averaging more than 14 billion videos viewed per month. Google continues to surpass others in terms of online video viewing, with a 43 per cent market share. (YouTube accounts for 99 per cent of that.) Fox Interactive Media ac -counts for 3.7 per cent, Yahoo! sites, 2.5 per cent and Viacom Digital, 1.9 per cent. As you can see, these are trailing behind by a wide margin. We can thank shows like Survivor, the pioneers of reality TV, that fuelled the desire for millions of viewers to post their life stories on the Internet. These life stories are now mainstream entertainment. The most recent statistics are from May 2010 – 144 million U.S. Internet users have watched an average of 101 videos per person in their lifetime. HOW CAN A DC BENEFIT FROM VIDEO TECHNOLOGY? There are a number of ways to benefit from video technology and let’s start with You -Tube – it’s a must these days. To increase the exposure of your office, you need to set up a YouTube channel and post videos of who you are and what you offer as a chi -ropractor. Potential patients will not only “Google” for a chiropractor in their area www.canadianchiropractor.ca CANAdiAN CHiROpRACTOR | MAY 2011 • 41 Stephane Laverdiere, DC ARE WE HOOKED ON VIDEOS? People are turning to the Internet – to YouTube, MySpace and other services – as their source of evening entertainment. We’re going to see a big shift from watching conven-tional television over the next 10 years to watching on the web, with this new generation being born and raised on the Internet. Web video will not be taking over TV anytime soon, but it has caught the attention of big media giants like NBC, News Corp, CBS and Viacom. At a 50+ per cent growth over the last year, as announced by Neilson in May 2009, this is not something you can ignore. With YouTube firmly entrenched, and Hulu’s premium content allowing viewers to watch their favorite TV shows at any time, it’s safe to assume that online video will continue to grow at a rapid pace. Don’t forget to couple this with a young generation that is more tech savvy. dr. Stephane Laverdiere is a 1995 graduate of the National University of Health Sciences in Lombard, Illi-nois. He is president and co-founder of Atlas Chiropractic Systems, a pa-perless office solution. He is also founder of the Internet video mar-keting company, ChiroVMail. He can be contacted at 877-602-8527 or [email protected]. Please visit www.atlaschirosys.com and www.chiroVMail.com for more information on digital solutions for your practice.
Chiropractic + Naturopathic Doctor May 2011: Page 41
