deal with that any more,” says Maria Boyle. Another incident that once happened to an anonymous female chiropractor in the first few months of her practice occurred when a new patient to the clinic came in at the end of the night, after everyone had left. Thankfully the receptionist stayed because she had a strange feeling about this patient. As the male patient was leaving he asked if they could give the chiropractor a big hug because she did such a good job at helping them. It stunned the doctor and she didn’t know how to react to this without completely rejecting this patient and potentially setting him off. She was new to the job and in need of patients at this point. She was very uneasy about the patient’s mood. School did not prepare her for this one. So, the doctor hugged the patient and wanted to scream and cry all in the same insistence. Yes, that was her choice, and yes, the patient asked; however she said yes because she was afraid of what was going to happen if she said no. The chiropractor took that experience and tried to learn a lesson: if you have a funny feeling about a patient, always ask someone to stay with you in the building and at the beginning of practice. Whenever you are nervous always ask your clinic owner to never schedule anyone late at night. Another way to get around these issues is to talk to fellow female practi-tioners – odds are, something similar has happened to them. Is the playing field fair? One of the challenges women face in today’s business world is known as what is known as “The Clinton Ef-fect”– when certain qualities in a male make him a leader and likeable, but those same qualities in a female make her “bossy” and unlikeable. Women are known historically to have higher levels of emotional intelligence than men, yet sometimes, as a business owner, you must make non-emotional decisions that are purely strategic and based on numbers and facts. “It’s an interesting era to be a female leader. If you show confidence and decisiveness, you can be viewed as ‘cold.’ When you show vulnerability you can be labelled as ‘emotional’ and ‘weak,’” Dr. Kempt-Sutherland says. “Society as a whole needs more awareness and discussion on these controversial issues – it is the only way women and men will ever have an equal seat at any table.” Formal educational institutions barely prepare professional health graduates with business experience, let alone, discussing the “emotional load” or unique circumstances that women shoulder at times, compared to their male counterparts. Discussion should begin at the student level, and continue among the professional ranks, both male and female. This is essential to help recognize these unique challenges and step up to support, what has be-come, the silent majority of these pro-fessions. BUSINESS MARKETING WEBINAR SEPT 25, 2020 2PM EST. Top ways to market your healthcare practice and get patients on your schedule Presented by Brad Cote (RMT, DOMP) What you will learn: ´ Anatomy of a Successful Marketing Strategy -How to set up your health practice marketing strategy for success ´ Setting up your Marketing Plan in 3 Simple Steps -How to avoid slow times and the income rollercoaster in practice ´ Quick Win: How to re-activate past patients (Swipe file template) EXCLUSIVE Q+A SESSION AFTER THE PRESENTATION! $18 www.Cndoctor.ca SIGN UP TODAY! CNDOCTOR.CA September 2020 Chiropractic and Naturopathic Doctor 15 2020-08-17 3:51 PM CND_BUSINESS-MARKETING_WEBINAR_SEPT2020_ASK.indd 1
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