APRIL 2011 • Volume 16, N°2 36 34 feature 8 Why Chiropractic – Why Now? Maria DiDanieli Five reasons the profession matters today – and beyond 24 Investments That Appreciate, Part 1 Real estate for passive income and equity growth Will Wong 30 28 Neurofunctional Acupuncture The success of an integrated model Alejandro Elorriaga Claraco, MD departments Editor’s Note 6 News 10, 22, 31,41 Technique Toolbox 12 Nutrabites 16 Editorial Advisory Board 22 Life’s Little Adjustments 44 Professional Directory 44 Research Review Corner 46 ON THE COVER: The profession is constantly running up against walls in its efforts to make its value known to governments, the medi-cal establishment and the general public. The key to making messaging “stick” is to keep things simple, and focus on salient concerns for the audience in ques-tion – a time may come when people are ready for more in-depth instruction. 4 • CANADIAN CHIROPRACTOR | APRIL 2011 32 Takin’ it to the Streets The story of Paul Poirier, DC Jack Kohane 36 Adding Value to Your Practice, Part 1 Ongoing strategies for today that will reap rewards for tomorrow John Whitney, DC 40 Promoting Chiropractic and Diversity A profile of the American Black Chiropractic Association Maria DiDanieli 42 Simple Solutions for Success Two streets named “Hard” Barbara Eaton, DC www.canadianchiropractor.ca contents