Dr. Jim Moore practises upper cervical chiroprac-tic and has pub-lished the results of his clinical research on post-concussion syndrome in the literature. He has an exceptional practice as a NUCCA practitioner and works with his wife Carol, also a Health care provider in their Stitts-ville clinic near Ottawa. His brother Dr. Brett Moore practices chiroprac-tic in the GTA. He felt no pressure at all to go into chiropractic. When Dr. Jim Moore was growing up, his dad, Dr. Donald Moore, would oc-casionally say that he had the hands of a chiropractor. The decision to become a chiropractor took place during his third year in university when he randomly picked up a green book by Stevenson and DR. JIM MOORE -CMCC 1993 read it. Until then, he had never heard of innate intelligence. Once he read the book, he was hooked. Dr. Moore’s advice for new practitioners is to talk to successful older chiro-practors and ask them about how to start practice. (If he wasn’t a chiropractor, Dr. Moore would probably be a pastor.) COMMITMENT TO CHIRO It’s been reported in many sources that 70-85 percent of the population don’t really like their job and are look-ing to get out. In a recent MD Linx survey, it was discovered that almost half of physicians would not recom-mend medicine to their children as a career. After interviewing a few chiro-practors, I started to think that begin-ning the study of chiropractic was something that many of us learned to fit with our core beliefs of life and our desire and sense of agency. My dad, Dr. “Bud” Keenan said that medical doctors excelled in crit-ical and emergent care but so much suffering is related to chronic health problems for which medicine often fails to deal with but that chiroprac-tors often help. While we can see that chiropractors help so many of their patients, we can unfortunately get caught up with the patients that fail to improve. As a young person I learned that 80 percent of patients improve a great deal, 10 percent we will help somewhat, and 10 percent we don’t help that much, if at all. This is a great record that very few health professions can claim. Perhaps it’s those excellent patient outcomes that we witnessed in our parent’s practices, that kick-started our desire to be “useful” and one of the drivers to follow our par-ent’s chiropractic footsteps. If you have an interesting story about why you became a chiroprac-tor, email it to me – I would love to hear it. Read more profiles, and the latest on practice management at canadianchiropractor.ca Advertisers Index Untitled-4 1 2020-01-27 Annex Bookstore ............................................................................... 23 Atlas Chiropractic System ................................................................. 17 Contemporary Medical ...................................................................... 19 Foot Levelers ........................................................................................ 5 Footmaxx ............................................................................................ 31 Kosim Group Co. Inc ......................................................................... 25 Life University .................................................................................... 27 Shockwave Canada Inc. .................................................................... 32 Resource Directory ............................................................................ 29 Walter Roberts Insurance .................................................................... 2 3:55 PM www.canadianchiropractor.ca February 2020 Canadian Chiropractor 29