OCTOBER 2008, VOLUME 13 NUMBER 7 Editor Maria DiDanieli [email protected] (289) 259-1408 (888) 599-2228 ext. 247 Maria DiDanieli ecently, we, as Canadians, learned that communicating our impressions re- garding an issue – through letters, phone calls, e-mails, etc. – can actually gar- ner a desired result. When one of our political parties was barred from partici- pating in the televised federal election debates, people got busy and told government leaders that the exclusion was unwarranted, unfair and a contraindication to making an informed decision at the polls. As you all know, the exclusion was reversed. It is our duty to peacefully bring about change. It is our duty to communicate with our politicians and our media, in order to question or praise their actions. And it is our duty to speak to our colleagues and friends about items that are relevant and important to our particular groups, and our society at large. In this issue, we will be featuring various topics surrounding managing the R chiropractic practice. I observe that doing this successfully requires a great deal of communication on the part of the DCs: communication with support staff, patients or potential patients, the public, politicians, associations and colleges, medical organiza- tions and the media. Overall, DCs can be formidable communicators but, at times, I sense a reticence to “tell it like it is” and a tendency to mute the power of your own potential – as practitioners and as a profession – or to try to tailor it to existing sys- tems in ways that do not do refl ect its essence. In order for chiropractic to make sense, communication from the profession needs to describe change – why the change is necessary and how chiropractic, in and of itself, should contribute. In this issue, we present an overview of chiropractic coaching and consulting ser- vices for DCs. Dr. Barbara Sturm joins us again, to talk about how she, as a coach, can help DCs implement communication – and other – strategies in their practices. Real estate and business appraiser Lloyd Manning writes about valuating your practice. (For suggesting this topic to Canadian Chiropractor, we are grateful to Dr. Naylor of British Columbia – thanks for communicating!) Dr. Richard Dober Jr. talks to chiro- practors about what he has learned through being an Olympic competitor. Visit www. canadianchiropractor.ca to read Dr. Larry Smith’s web-exclusive article that also talks about how athletic competition parallels the vision and mission of chiropractic prac- tice. And fi nally, investment advisor Michael Magreehan talks about keeping a cool head in a bull or bear market situation in order to protect your investment portfolio in the long term. I am always amazed at the number of stories, ideas, news items, etc., that I receive from busy practitioners. I am grateful to all our contributors. I hope that independent chiropractors will become even more active in the communication-for-change pro- cess. Start in your offi ces by educating your staff and patients. Write to your local pa- pers, telling the public about what you do and how it can help people. After October 14, tell your newly elected representatives why it is important to support programs for wellness and health promotion as well as health-care choices such as chiropractic. Write to each other through chiropractic publications to communicate your successes, techniques, tips, concerns, etc. But, please don’t be silent or gun-shy. It’s important to stand true to yourselves and to what you do. You think no one will listen? If you can convey it, back it up and stand fi rmly behind it, I submit that, on the contrary, no one can ignore it! Bien à vous, • Editorial Director Drew McCarthy [email protected] National Advertising Manager Christine Livingstone [email protected] (888) 599-2228 ext. 239 Sales Assistant Laura Price [email protected] (888) 599-2228 ext. 219 Production Artist Brooke Shaw VP/Group Publisher Diane Kleer [email protected] President Mike Fredericks [email protected] Mailing Address P.O. Box 530, 105 Donly Drive South, Simcoe, ON N3Y 4N5 PUBLICATION MAIL AGREEMENT #40065710 RETURN UNDELIVERABLE CANADIAN ADDRESSES TO CIRCULATION DEPT., P.O. BOX 530, SIMCOE, ON N3Y 4N5 e-mail: [email protected] Canadian Chiropractor is published eight times a year: February, April, May, June, July/August, September, October and December. Published and printed by Annex Publishing & Printing Inc., 105 Donly Drive South, Simcoe, ON N3Y 4N5 Printed in Canada ISSN 1488-6952 Circulation e-mail: [email protected] Tel: (866) 790-6070 ext. 208 Fax: (877) 624-1940 Mail: P.O. Box 530, Simcoe, ON N3Y 4N5 Subscription Rates Canada – 1 Year $29.68 (includes GST - #867172652RT0001) USA – 1 Year $34.95 (US Funds) Foreign – 1 Year $50.00 (US Funds) From time to time, we at Canadian Chiropractor make our subscription list available to reputable companies and organizations whose products and services we believe may be of interest to you. If you do not want your name to be made available, contact our circulation department in any of the four ways listed above. No part of the editorial content of this publication may be reprinted without the publisher’s written permission. ©2008 Annex Publishing & Printing Inc. All rights reserved. Opinions expressed in this magazine are not necessarily those of the editor or the publisher. No liability is assumed for errors or omissions. All advertising is subject to the publisher’s approval. Such ap- proval does not imply any endorsement of the products or ser- vices advertised. Publisher reserves the right to refuse advertising that does not meet the standards of the publication. editor’s note
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