UPFRONT | From the editor A help or a hinderance? If you search “chiropractic” on Youtube, you get thousands upon thou-sands of results, with some videos reaching over 7 million views. Some of these viewers watch for the “ASMR” factor – they find the cracking sounds satisfying, or joyful. Others watch and ask for help in the comments, wishing for relief and to visit these chiropractors, while complaining of their own practitioners: “I wish my chiropractor did more hands-on time with me. I’m lucky if I get six minutes of cracking,” one viewer wrote. Earlier in 2018 while attending a chiropractic conference, one of the speakers was commenting on videos of chiropractic adjustments and how they typically only serve to hurt or endanger the profession. The DC cited many of these videos do not show any sort of consultation or assessment of patients, which could be seen as unprofessional. Sometimes, adjustments look like they hurt, or look like there is more intense pressure used than in reality. (So, to the untrained eye, the adjustments look dangerous and could effectively put off the audience from visiting a chiropractor themselves.) Recently, that moment in time popped back into my head and I realized I had never actually seen any of these videos. One night I got into a serious Youtube spiral, clicking through video after video: “INCREASED FLEXI-BILITY after INTENSE BACK CRACK!” and “MASSIVE RELEASE OF SPINAL TENSION LOUD NECK AND BACK CRACKS!” and “Epic Adjustment and Instant Relief!” Nearly all of the videos have a generally positive comment section, and every single video I saw had self-proclaimed “crack addicts” watching (those who enjoy the sounds of the adjustment). In nearly every comment section, one of the viewers, or even the DC/uploader themselves will timestamp the adjustments so viewers can go directly to them. In these videos, some patients cry as they feel instant relief, others look amazed and generally feel happier, more satisfied. At chiropractic conferences practitioners are not shy to share their patient success stories with one another. From young to old, from migraines to debilitating back pain, from athletes to wheelchair-bound patients, the stories shared are heart-warming and exciting. Videos seem to be just another tool in the toolbox to bring chiropractic to the masses. What are your thoughts? Are public videos of chiropractic adjustments there to help or hinder the profession? October 2019 Volume 24, Number 7 EDITOR Jannen Belbeck [email protected] (888) 599-2228 x. 211 PUBLISHER Christine Livingstone [email protected] (519) 429-5173 • (888) 599-2228 ext. 239 ACCOUNT COORDINATOR Morgen Balch [email protected] (888) 599-2228 ext. 219 MEDIA DESIGNER Gerry Wiebe CIRCULATION MANAGER Anita Madden GROUP PUBLISHER/VP SALES Martin McAnulty [email protected] COO Scott Jamieson [email protected] Published and printed by Annex Business Media, 105 Donly Drive South, Simcoe, ON, Canada N3Y 4N5 Publication Mail Agreement #40065710 ISSN 1488-6952 CIRCULATION e-mail: [email protected] Tel: (416) 510-5189 Fax: (416) 416-510-6875 (main) 416-442-2191 Mail: 111 Gordon Baker Rd., Suite 400, Toronto, ON M2H 3R1 Annex Privacy Officer [email protected] Tel: 800-668-2384 Canadian Chiropractor is published eight times a year: February, April, May, June, July/August, September, October and December. SUBSCRIPTION RATES Canada – 1 Year $26.00, 2 years $42.00, 3 years $60.00 (HST #867172652RT0001) USA – 1 Year $46.00 (US Funds) Occasionally, Canadian Chiropractor will mail information on behalf of industry-related groups whose products and services we believe may be of interest to you. If you prefer not to receive this information, please contact our circulation department in any of the four ways listed above. No part of the editorial content of this publication may be reprinted without the publisher’s written permission. ©2019 Annex Publishing & Printing Inc. All rights reserved. Opinions expressed in this magazine are not necessarily those of the editor or the publisher. No liability is assumed for errors or omissions. All advertising is subject to the publisher’s approval. Such approval does not imply any endorsement of the products or services advertised. Publisher reserves the right to refuse advertising that does not meet the standards of the publication. JANNEN BELBECK, Editor @CanChiropractor /CanadianChiropractor @canchiropractor Use the hashtag #canadianchiropractor (or tag us) for a chance to be featured in a future issue! EDITORIAL ADVISORY BOARD Victoria Coleman, DC; Connie J. D’Astolfo, DC, Dip HA, PhD (cand); Pierre DesLauriers, DC; Peter Moore, DC; Don Nixdorf, DC; Greg Stewart, BPE, DC 4 Canadian Chiropractor October 2019 www.canadianchiropractor.ca
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