YouTube videos I began producing and uploading back in 2008. I wrote about this in a Business Talk article in 2011, which outlined how online was the way of the marketing future: “Today, that one person who had a fabulous experience with a chiroprac-tor will now tell hundreds of their closest “friends” about what a great chiropractor they had. It’s not a matter of if you start a social media network – it’s about when.” The group listed that my Hamilton Back Clinic Facebook page has 2,138 followers, 1,645 YouTube subscribers, 541 on Twitter and 1,185 on Instagram. They compared them to controls in the surrounding area and found my social media presence to be trending. not know me. My logic for not chang-ing it is that I’m concerned that over-hauling my website will shift the search engine algorithm. Whether this is valid or not, I do not want to tinker with something that works. The group also stated that another weakness is the lack of awareness that I offer RMT, physio-therapy services, and treat MVA and WSIB cases. of about 536,000 residents. The future Since the group was made up of five millennials, they focused on the future of their generation relating to chiro-practic. I thought this was innovative since most reports always focus on the baby boomers. By 2025 the millennials will make up 75 per cent of the work-force. The average Canadian family works 65 hours per week, up from 58 in 1976. This figure continues to in-crease with the smartphones never leaving our pockets. They see chiro-practic becoming something millenni-als embrace as a regular part of their lives or just another service to use if needed. They surmise that continuing to provide higher value to chiropractic services will well serve my business in the future. Thank you to the McMaster Univer-sity Business School and these excep-tion young students for taking the time to include me in their studies. Market analysis The group found 136 chiropractic of-fices in the Hamilton region and 5,559 in all of Canada, representing a 2.5 per cent Canadian market share. Hamilton only has a 1.5 per cent share of the Canadian population, which reveals a higher than average density of chiro-practic offices in this area. They also determined that 70 per cent of Hamil-tonians have chiropractic extended health insurance, but only 15 per cent of them use it. Lastly, in the report, they determined approximately 85,000 Hamiltonians go to chiropractors out Weaknesses Having said all that, the group found my website to be ancient. I have not updated my website since 2006. They feel that my site could be a reflection of my services for someone who does Do y o u w a n nt t t o w wr ri t e f o or r Ca na d i a n C h ir ro p r act or? Do you have a s st t or y t o s h a re e w wit h your fellow Ch i ir ro r opr a c t o r s s? ? Whether it’s an exc ci t ting c as s e st tud d y, o ov verview of v o a new technique, o r bus si in ne ess t ip ps s an nd tr ric ks k (or something comp m lete e ly dif ffe fere e n nt ), feel free to send a an n e ma il i l to ou o r E Edit tor at jbelbeck@annex xb bu s b sine e ss s m me e d di ia. a com m to get the details of how Y O U c an n a pp p ea r in n p r rint n and online! #Canad d i ianC nC C hi h ropr r a ac cto o r www.canadianchiropractor.ca September 2019 Canadian Chiropractor 15
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