DC Tech Talk Search Engine Optimization How to be seen on the World Wide Web Dr. Stephane Laverdiere is a 1995 graduate of the National University of Health Sciences in Lombard, illi-nois. He is president and co-founder of Atlas Chiropractic Systems a pa-perless office solution. He is also founder of an internet video mar-keting company called ChiroVMail. He can be contacted at 877-602-8527 or slaverdiere@atlaschirosys. com. Please visit www.atlaschi-rosys.com and www.chiroVMail. com for more information on digital solutions for your practice. fter spending hundreds – and in some cases, thousands – of dollars, your new website is up and operational. You have dedicated numerous hours to writing copy for an “About Us” page and creating content for your website that is specific to your practice. Your site is launched, you’re excited, and you sit back and wait for the hordes of people who will visit it. You’re a great promoter, so you embark on promoting your website by telling all your patients about it. You also prompt your patients to visit the site and forward the address to friends to read all those articles you’re paying a monthly fee to access. Your phone number is visible on the site, you have an e-mail address – in short, no stone has been left unturned in the setup of this website. Or, so you believe. Three months go by, and you haven’t received a single call where the caller said “yes, we found you on the website.” Most chiropractors, if they’re honest about their websites, will tell you they don’t receive new patients from this venue. As a matter of fact, the traf-fic to their website is low, and few people are clicking to read the articles, even if they do visit. So what’s the problem? A FIRST, AN INTRODUCTION TO DC TECH TALk The businesses that are going to win in the 21st century are the ones that master the web. In this new column, DC Tech Talk, we’re going spend some time discussing a number of topics that will be very important to those practice or business owners who wish to dominate the web. Some of these topics will include: • How to layout a front page and capture leads • Video technology to position your website a cut above the rest • Auto responders and drip education systems • How to drive your patients to your website on a regular basis without prompting them • Chiropractic website design reviews and how to cut costs • Our topic for this first edition of DC Tech Talk: search engine optimization, www.canadianchiropractor.ca Stephane Laverdiere, DC 24 • CANADiAN CHiROPRACTOR | FEBRUARY 2011
Chiropractic + Naturopathic Doctor February 2011: Page 24
