Empathy is big business: The top 10 most empathetic companies outperformed the bottom 10 by up to 50 per cent. investments are optimistic. The follow-ing is a published quote of one of the beneficiaries: “When I was 15 years old, my mom started using drugs, quickly became ad-dicted, and my home life became really chaotic. We ended up losing our home. I started missing a lot of school and was staying with my extended family, but there wasn’t much stability. With the support from the Million Dollar Pledge, I got much needed hygiene supplies, healthcare and transportation so I could start to get my life back on track. They worked with my school to help me catch up on the work I’d missed. The staff also helped me realize that therapy could really benefit me. They knew I was anxious about going so they connected with me before and after each session to make sure I was OK. I do still struggle but I have gained self-control and am learning to be less discouraged by things I cannot change. I now live with my dad full time. Even though I had to move, I feel self-sufficient and able to deal with these changes. I am now back in school full time, participating in school activities and doing sports. ” www.canadianchiropractor.ca According to Forbes , empathy is be-coming big business. Belinda Parmar, CEO of the The Empathy Business found that the top 10 most empathetic companies outperformed the bottom 10 by up to 50 per cent. Not every region has an opportunity like the Million Dollar Pledge; however there are many easy ways to become a more purpose driven business. Serving on non-profit boards, volunteering for sports teams with low-income kids (like Pro Kids), and donating to projects that resonate with you and your staff can all bring great social and financial ROI. Further, if you want to grow, to-day’s graduates demand this corporate outlook. Our newest chiropractors are aligning their employment choices with the values, actions and impact of the organization; it’s those brands which invest in a better society which win out when attracting top talent. You can even certify as a purpose driven business. Certified B Corpora-tions a.k.a. “B the change” officially state that they are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. This is a community of leaders, driving a global movement of people using busi-ness as a force of good. If the chiropractic community can lift one family out of poverty, put one single mom back to work, or contrib-ute to one child being the first in their family to graduate high school, this goes a long way to really making a difference in your community. Not only is supporting such programs and organizations with your time and money simply the right thing to do, attaching your name and brand to such initiatives will resonate with a message of hope and a better future in your community. Simply put, becoming a purpose driven business equates to being more credible in today’s business environ-ment and is the smartest business decision you can make this year. June 2019 Canadian Chiropractor 17 Photo: Adobe Stock
Chiropractic + Naturopathic Doctor June 2019: Page 17
