SEPTEMBER 2008, VOLUME 13 NUMBER 6 Editor Maria DiDanieli [email protected] (289) 259-1408 (888) 599-2228 ext. 247 Maria DiDanieli s chiropractic a complementary or alternative specialty? Some linguistic experts argue that language limits the extent to which members of a so-called “linguistic community” can think about topics. Oth- ers feel the opposite – that language develops to refl ect notions previously en- coded into the mind. Either way, linguistic theories suggest that the terminology used to describe an entity – for example, classifying chiropractic as a complemen- tary or alternative medicine (CAM) – relates to society’s impressions, regarding that entity, perhaps even infl uencing how that entity is perceived (and, therefore, when it is sought out.) Are these semantic considerations trivial? Clinical experi- ence and a growing body of research demonstrate that chiropractic should be a fi rst line of defence in many situations. What does the persisting application of the classifi cation CAM, to chiropractic, demonstrate about the profession’s role in health and wellness? But, you may say, we do not term the profession alternative, or complemen- I tary. Fair enough. If you look at the scientifi c literature regarding chiropractic, you will find a number of papers wherein it is still termed CAM, even when chiropractors are involved in, or are the focus of, the studies. This is particularly true when the primary author(s) are not chiropractors themselves. Furthermore, when medi- cal-based researchers – even those whose work advocates for natural therapies – present to, or about chiropractors, they often use the term CAM as a descrip- tive for the profession. In other words, although the term is not used within the profession, it is still applied to chiropractic from without. One year ago, our research issue discussed the emergence of chiropractors as leaders in their areas of expertise, especially in the context of interdisciplinary teamwork. Can this leader- ship not also involve guiding other professionals to the use of more appropriate nomenclature when referring to chiropractic? In this issue, Canadian Chiropractor features Dr. Jerome Fryer, an indepen- dent chiropractor who took a concept from his clinic and turned it into a research project that is being published in a medical journal. We will hear from Dr. Louise Marcotte, who is involved, within a multidisciplinary effort, in the development of fl exible bracing as a treatment of spinal misalignments in both adolescents and adults. Dr. Jaspar Sidhu educates us about the work being done by chiropractic in vibration therapy. Dr. Marshall Dickholtz Sr. discusses his NUCCA/hypertension study’s journey from private practice to medical publication. Dr. Barbara Sturm returns to offer advice about conversing with patients to better educate them on chiropractic, and Brandi MacDonald teaches DCs to encourage their CHAs to become chiropractic advocates. What do these contributors have in common? They are bringing chiropractic to the scientifi c and medical communities, and the general public, on terms guided by the profession, and in language that places chiropractic on equal footing with other disciplines. The time has come for DCs to redirect the perception others have regarding chiropractic. This involves re-educating those you aspire to work with. No one else is mandated to do this, and no one can do it better than doctors of chiroprac- tic. You comprise a primary health-care profession, and only as such should you strive to be referred to, in any context. Bien à vous, 6 • CANADIAN CHIROPRACTOR | SEPTEMBER 2008 Editorial Director Drew McCarthy [email protected] National Advertising Manager Christine Livingstone [email protected] (888) 599-2228 ext. 239 Sales Assistant Laura Price [email protected] (888) 599-2228 ext. 219 Production Artist Krista Misener VP/Group Publisher Diane Kleer [email protected] President Mike Fredericks [email protected] Mailing Address P.O. Box 530, 105 Donly Drive South, Simcoe, ON N3Y 4N5 PUBLICATION MAIL AGREEMENT #40065710 RETURN UNDELIVERABLE CANADIAN AD- DRESSES TO CIRCULATION DEPT., P.O. BOX 530, SIMCOE, ON N3Y 4N5 e-mail: [email protected] Canadian Chiropractor is published eight times a year: February, April, May, June, July/August, September, October and December. Published and printed by Annex Publishing & Printing Inc., 105 Donly Drive South, Simcoe, ON N3Y 4N5 Printed in Canada ISSN 1488-6952 Circulation e-mail: [email protected] Tel: (866) 790-6070 ext. 208 Fax: (877) 624-1940 Mail: P.O. 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