Back To Basics Top 10 conversation starters Dr. Barbara Sturm is the Head Coach and Dean of Achievement at Chirocollege.com. She and her team help chiropractors and their support staff,worldwide,to achieve their practice goals. some stuffy script or pre-planned procedure?” These are great questions, and a source of stunted growth, that seems to be universal in chiropractic offi ces worldwide. Good news! I have some very easy and helpful tips for you! Regardless of your skill level, you can immediately implement these “Top 10 Con- versation Starters” and enjoy the process of education and referral. If you have some of your own favourites that you would like to share with your fellow chiropractors, please e-mail them to me, through Canadian Chiropractor, at [email protected] and together we’ll spread our message through meaningful conversations that lead to con- nection – connection to relationship and relationship to commitment. That’s a formula you can always bank on! I How do you focus on chiropractic and health without having to follow some stuffy script or pre-planned procedure? My recommendation is that you simply write the bold words on the white boards/dry erase boards that are hanging in each of your adjusting rooms, or in your large adjusting suite. Then simply ask the question, or pose the idea to each of your patients. You’ll find that they enjoy conversing among themselves about the concepts as well. This is a good way to forge stronger ties in your health and wellness community. As well, seek to fi nd out more about your patients and to solicit their opinion. It’s likely you’ll fulfi ll a void in their lives that is not being met by anyone else…caring about their thoughts, ideas, opinions, and feelings. 22 • CANADIAN CHIROPRACTOR | SEPTEMBER 2008 www.canadianchiropractor.ca f you’re like many chiropractors, then you can relate to the challenge of starting meaningful conversations with patients that lead to education and/or a referral. I’m often asked, “How do you focus on chiropractic and health without having to follow Barbara Sturm, DC feature
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