UPFRONT | From the editor New views it’s my first foray into the world of chiropractic, and I couldn’t be more excited to join the team of Canadian Chiropractor . Prior to my appointment as editor of this industry publication, I’ve worked closely with many different health care professionals in my time spent on the consumer media side of health – including some of your colleagues, I’m sure. I knew back pain was high on the list globally in terms of ailments, but perhaps my thinking at first was a bit modest. A simple search of “back pain” on Google brings up 122 million results. Patients who suffer from chronic pain try both proven and unproven techniques looking for relief. Reading up on the current research coming out of respected journals like The Lancet, The Spine Journal and The Journal of the Canadian Chiropractic Association , chiropractic is making waves in terms of providing evidence-based and proven pain relief. Countless case studies and first-person accounts showcase the fact that chiropractic care changes lives – quelling pain and making lives more liveable. On top of the regular pain relief content within the mainstream media, news stories based on one review in particular kept making its way into my newsfeeds and inboxes: The three-part global review on low back pain published in The Lancet . (Turn to page 8 for an overview with commentary). The review highlights the scarcity of research into the prevention of low back pain and draws attention to the inappropriately high use of imaging, opioids, spinal injections and surgery. The authors highlighted potential solutions, but stressed that further research is needed. With this coverage (and similar stories and research), it is imperative to the future of chiropractic treatment and care to seek out these oportunites and position the industry as a first-response option for those in pain. Where do you think chiropractic is headed? Feel free to reach out any time ( [email protected] ) with questions you’d like answered, or topics you want to see covered in our pages and online. Let me know about a colleague doing unique work within the industry and their community. What makes you nervous about the future of chiropractic? What makes you excited? What kinds of research are you currently reading? Let’s continue to promote and discuss the important work chiropractors do in the health care sector, and the role you all have in pain management. See you all in our next issue. May 2018 Volume 23, Number 3 EDITOR Jannen Belbeck [email protected] (888) 599-2228 x. 211 PUBLISHER Christine Livingstone [email protected] (519) 429-5173 • (888) 599-2228 ext. 239 ACCOUNT COORDINATOR Shannon Drumm [email protected] (888) 599-2228 ext. 219 MEDIA DESIGNER Emily Sun CIRCULATION MANAGER Anita Madden GROUP PUBLISHER Martin McAnulty [email protected] COO Ted Markle [email protected] PRESIDENT & CEO Mike Fredericks Published and printed by Annex Business Media, 105 Donly Drive South, Simcoe, ON, Canada N3Y 4N5 Publication Mail Agreement #40065710 ISSN 1488-6952 CIRCULATION e-mail: [email protected] Tel: (416) 510-5189 Fax: (416) 416-510-6875 (main) 416-442-2191 Mail: 111 Gordon Baker Rd., Suite 400, Toronto, ON M2H 3R1 Annex Privacy Officer [email protected] Tel: 800-668-2384 Canadian Chiropractor is published eight times a year: February, April, May, June, July/August, September, October and December. SUBSCRIPTION RATES Canada – 1 Year $25.50 (HST #867172652RT0001) USA – 1 Year $45.00 (US Funds) Occasionally, Canadian Chiropractor will mail information on behalf of industry-related groups whose products and services we believe may be of interest to you. If you prefer not to receive this information, please contact our circulation department in any of the four ways listed above. No part of the editorial content of this publication may be reprinted without the publisher’s written permission. ©2018 Annex Publishing & Printing Inc. All rights reserved. Opinions expressed in this magazine are not necessarily those of the editor or the publisher. No liability is assumed for errors or omissions. All advertising is subject to the publisher’s approval. Such approval does not imply any endorsement of the products or services advertised. Publisher reserves the right to refuse advertising that does not meet the standards of the publication. JANNEN BELBECK, Editor EDITORIAL ADVISORY BOARD @CanChiropractor /CanadianChiropractor Victoria Coleman, DC; Connie J. D’Astolfo, DC, Dip HA, PhD (cand); Pierre DesLauriers, DC; James P. Laws, DC, FRCCSS(C)(Hon); David Leprich, DC; Wanda Lee MacPhee, DC; Peter Moore, DC; Don Nixdorf, DC; Renae Rogers, DC; Greg Stewart, BPE, DC 6 Canadian Chiropractor May 2018 www.canadianchiropractor.ca
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