Online patient feedback has created a highly competitive landscape where star ratings and reviews on chiropractor online profiles can be a differentiator. the negative ones. Prospective patients looking for a chiropractor are reading these reviews, so it’s an opportunity to influence their decision. When a patient leaves a negative re-view, it’s especially important to quickly reach out and address the concern with the patient. A best practice for negative reviews entails responding to the patient online, thanking them for expressing their concern, and having them reach out to your office by phone or email to resolve the issue, rather than resolving the issue publicly online. When negative comments are addressed in a timely manner, health care practices can turn negative experiences into positive ones. As a result, patients may return to the negative review they previously left, and update it with a positive response. By encouraging, promoting and engaging with all types of patient feedback, chi-ropractic practices can establish a prom-inent online presence that serves as a public portfolio for all new and existing patients. 3. Build your provider profile page As vital as it is to manage your brand or practice’s online reputation over social media and third-party review sites, cre-ating a detailed provider profile on your website is important, too. Your creden-tials, location, hours of service, contact information and reviews posted to your site are important and help prospective patients make their selection. Having a high volume of fresh reviews on your site can help with improving your posi-tion in search results. Not every review you receive will be a five-star review and you shouldn’t be afraid to have them on your site. People prefer honesty from those they’ll do business with. It’s strongly discouraged to re-post your reviews from third-party rating and re-views on your site. Google doesn’t like content being duplicated on different sites and it can hurt your review page search rankings. It’s also a good idea to offer patients a way to schedule their appointments online. Not only is it an efficient way to schedule, it can also let you know the appointment request came from your website. BackSwing ‘18 Thursday, September 13, 2018 Bayview Golf and Country Club Early Bird Registration opens May 1, 2018 Register at www.cmcc.ca/backswing CMCC 14 th annual golf tournament Registration includes: Green fee, power cart, use of practice range and green, locker room facility, buffet BBQ lunch, 3-course dinner, parking and valet service for golf clubs, raffle, awards, live and silent auction, treatment by CMCC interns and more…. 2018011_backswing ad_can chiro magazine.indd www.canadianchiropractor.ca CC_CMCC_Backswing_May18_CSA.indd 1 1 4/11/2018 12:27:54 PM May 2018 Canadian Chiropractor 23 2018-04-11 1:40 PM
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