Patient Education 101 Part 1, The benefit of turning patients into advocates Dr.Pooley graduated from CMCC in 1978 and has since been in practice in St. Thomas,Ont.,where,14 years ago, he created Canada’s first true comprehensive natural health care centre. He has served as president of both the OCA and the CCA. He has authored/co-authored various informational pamphlets for public education and has sat on a number of public relations and communica-tions committees. He was elected to the CCO in 2008 and sits on the CCO Quality Assurance Committee. Dr. Mizel graduated from CMCC in 1977 and earned his fellowship in rehabilitation from CMCC in 1997. He completed his training in acupuncture in 2002. Dr. Mizel has served as OCA and CCO president and now serves as vice president of the CCO. Dr.Mizel maintains an ac-tive family-based, multidisciplinary clinic in St.Catharines,Ont.,and has spoken for various Canadian and international groups on inspiration, team building, effective communi-cation and practice growth. “The educated differ from the uneducated as the living differ from the dead.” –Aristotle remedied immediately. The good news is that if you are seeing any patients at all, you have the ability to influence this situation. The bad news is that many DCs have no idea what is work-ing, much less how to do more of it more efficiently. You may be relieved to know that success is just a matter of doing the right thing consistently. This may come as a bit of a shocker, but even in our exceedingly high-tech world, when it comes to building a successful chiropractic practice, simple often still works best. F 8 • CANADIAN CHIROPRACTOR | OCTOBER 2010 ONE PATIENT ATA TIME Throughout our combined 30-plus years in practice, we have found that the most enthusiastic patients, and those who become our best referral sources, are coincidentally those whom we have educated the most effectively. Conversely, patients that leave as soon as the pain is gone, www.canadianchiropractor.ca or a growing number of practitioners, the gaps between appointments far outweigh the number of booked appointments. Because we all want to offer the benefits of chiroprac-tic to as many patients as possible, while building a sustainable practice, this has to be Dennis Mizel, BSc, DC, FCCRS(c) Douglas Pooley, DC feature
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