editor’s note OCTOBER 2010, VOLUME 15 NUMBER 7 Editor Maria DiDanieli [email protected] (289) 259-1408 • (888) 599-2228 ext. 247 Maria DiDanieli ver the past three years, I have had the privilege to meet, and work with, a number of chiropractic practitioners who are immersed in busy and fulfilling careers – DCs who have a range of responsi-bilities that include hands-on patient care; serving chiropractic on a variety of boards, committees and associations; teaching; and volunteering in the community. O It seems achieving the state of being so busy is founded on the DC ap-plying his/her own self in an active and committed manner to each endeav-our, never leaving to chance, or to peripheral elements, that which his/her unique touch could impact more effectively. For example, although success-ful DCs may, in a manner that is aligned with their purpose, allow tools or services to assist with various elements of practice or office management, they understand that any one of these cannot, in itself, be the magic carpet to success. Nothing can replace, much less beat, the power of skilled hands working in tandem with knowledge, experience and personal spirit. Don’t get me wrong – the products and services available to any profes-sion are indispensable for the growth and development of that discipline. New technologies can assist in achieving formidable results in any occupa-tion; continuing education can lead to new heights of professional maturity; practice advancement resources and events can provide that little push re-quired to bring your career to new levels. But accomplishing that which you aspire to as a DC – more patient visits, better treatment outcomes, uptake of your product or service, respect from your profession and beyond – comes mostly from defining your footprint and, then, planting it firmly into every aspect of each activity you involve yourself in. In this, our practice management issue for 2010, we will examine this notion further. While bringing you informative feature articles and news about various practice elements, our contributors never lose sight of the fact that the single most important thing you can offer to your patients and the public is your focus, knowledge, skills and energy as a chiropractor, and that doing so is, in fact, essential to sustainable practice growth, as well as for the growth of the profession as a whole. Though definitions of “success” and “fulfilled” may vary somewhat be-tween individuals, this notion that an exciting career, a solid practice, and, indeed, the future of chiropractic depends on DCs trusting, and utilizing, their own power while relying on the skills and concepts they have learned as chiropractors is a noticeable thread in the discussions I continue to engage in with doctors of chiropractic. It’s also one of the reasons that I referred, above, to the opportunity to work with DCs as a privilege. Bien à vous, Associate Publisher Christine Livingstone [email protected] (519) 429-5173 • (888) 599-2228 ext. 239 Sales Assistant Kristin Hawkeswood [email protected] (519) 429-5183 • (888) 599-2228 ext. 219 Production Artist Brooke Shaw Group Publisher Martin McAnulty [email protected] President Mike Fredericks [email protected] Mailing Address P.O. Box 530, 105 Donly Drive South, Simcoe, ON N3Y 4N5 RETURN UNDELIVERABLE CANADIAN ADDRESSES TO CIRCULATION DEPT., P.O. BOX 530, SIMCOE, ON N3Y 4N5 e-mail: [email protected] Canadian Chiropractor is published eight times a year: February, April, May, June, July/August, September, October and December. Published and printed by Annex Publishing & Printing Inc., 105 Donly Drive South, Simcoe, ON N3Y 4N5 Printed in Canada ISSN 1488-6952 Circulation e-mail: [email protected] Tel: (866) 790-6070 ext. 207 Fax: (877) 624-1940 Mail: P.O. Box 530, Simcoe, ON N3Y 4N5 Subscription Rates Canada – 1 Year $29.68 (includes GST -#867172652RT0001) USA – 1 Year $34.95 (US Funds) Foreign – 1 Year $50.00 (US Funds) Occasionally, Canadian Chiropractor will mail information on behalf of industry-related groups whose products and services we believe may be of interest to you. If you prefer not to receive this information, please contact our circula-tion department in any of the four ways listed above. No part of the editorial content of this publication may be reprinted without the publisher’s written permission. ©2010 Annex Publishing & Printing Inc. All rights reserved. Opinions expressed in this magazine are not necessarily those of the editor or the publisher. No liability is assumed for errors or omissions. All advertising is subject to the publisher’s approval. Such approval does not imply any endorsement of the products or services advertised. Publisher reserves the right to refuse advertising that does not meet the standards of the publication. 6 • CANADIAN CHIROPRACTOR | OCTOBER 2010 www.canadianchiropractor.ca