OCTOBER 2010 • Volume 15, N°7 34 features 8 Patient Education 101 Simple rules for creating chiropractic advocates By Douglas Pooley, DC, and Dennis Mizel, BSc, DC, FCCRS(C) 22 Chiropractors on a Mission Bringing care to those in need By Maria DiDanieli 28 departments Editor’s Note Chiropractic History Assignment New Products Letter to the Editor 28 Portfolio Treatments for the Long Run Real estate investment trusts By Mike Magreehan, BBA(Hon), CFP 6 News 12 Technique Toolbox 18 18, 30 32 Life’s Little Adjustments 36 Professional Directory 37 Research Review Corner 38 ON THE COVER: Everyone has patients, but what we really want are advocates. Patients come for their appointments; advocates not only keep their appointments, but are eager to actively spread, with enthusiasm, the fea-tures and benefits of your service within their sphere of influence. 4 • CANADIAN CHIROPRACTOR | OCTOBER 2010 www.canadianchiropractor.ca 14 34 Back to Basics The answer lies…within!! By Barbara Sturm, DC 22 contents