UPFRONT | From the editor Business as usual there is something to be said for business acumen in the health-care profession, and in this highly competitive market, having both great clinical skills and strong entrepreneurial sense is vital. Health care trends in Canada indicate growth in primary care services over the last five years, according to industry research firm IBIS World. This is primarily driven by our changing demographics, particularly the aging population. With such growth, however, comes increased competition and typically those who are able to demonstrate outstanding patient outcomes and sound business decision-making come out ahead. In this issue, our contributing writers attempt to tackle some of the aspects of business and practice development every health practitioner who owns or plans to own his or her clinic should know. Patient communication using effective marketing strategies can be beneficial in getting patients to your door, so is hiring the right associates with whom you can develop a mutually beneficial business relationship. Our cover story looks at a chain of chiropractic clinics in New Brunswick, which seems to have all the ingredients of running a successful practice -in both clinical outcomes and business aspects. At the helm of The Town Chiropractor are partners Dr. Erik Klein and Daniel Comeau – both of whom are not strangers to the magazine having been previously named one of Canadian Chiropractor’s Inspire Award recipients. Their accomplishments are recognized even beyond the chiropractic community, as Klein was recently nominated one of Atlantic Canada’s top 50 CEOs by the Atlantic Business Magazine. Perhaps the profession’s continuing education efforts would be best served with some business development courses in addition to advancing clinical skills. Networking with the local business community for best practice insights can also provide great resources for chiropractors. We know chiropractors are excellent clinicians -but how much time are you spending honing your entrepreneurial skills? February 2018 Volume 23, Number 1 EDITOR Mari-Len De Guzman [email protected] (289) 259-1408 PUBLISHER Christine Livingstone [email protected] (519) 429-5173 • (888) 599-2228 ext. 239 ACCOUNT COORDINATOR Shannon Drumm [email protected] (888) 599-2228 ext. 219 MEDIA DESIGNER Emily Sun CIRCULATION MANAGER Anita Madden [email protected] (416) 442-5600 ext. 3596 GROUP PUBLISHER Martin McAnulty [email protected] COO Ted Markle [email protected] PRESIDENT & CEO Mike Fredericks Published and printed by Annex Business Media, 105 Donly Drive South, Simcoe, ON, Canada N3Y 4N5 Publication Mail Agreement #40065710 ISSN 1488-6952 CIRCULATION e-mail: [email protected] Tel: (416) 510-5189 Fax: (416) 510-6875 or (416) 442-2191 Mail: 111 Gordon Baker Rd., Suite 400, Toronto, ON M2H 3R1 Canadian Chiropractor is published eight times a year: February, April, May, June, July/August, September, October and December. SUBSCRIPTION RATES Canada – 1 Year $25.50 (HST #867172652RT0001) USA – 1 Year $45.00 (US Funds) ANNEX PRIVACY OFFICER [email protected] Tel: (800) 668-2374 Occasionally, Canadian Chiropractor will mail information on behalf of industry-related groups whose products and services we believe may be of interest to you. If you prefer not to receive this information, please contact our circulation department in any of the four ways listed above. No part of the editorial content of this publication may be reprinted without the publisher’s written permission. ©2018 Annex Publishing & Printing Inc. All rights reserved. Opinions expressed in this magazine are not necessarily those of the editor or the publisher. No liability is assumed for errors or omissions. All advertising is subject to the publisher’s approval. Such approval does not imply any endorsement of the products or services advertised. Publisher reserves the right to refuse advertising that does not meet the standards of the publication. MARI-LEN DE GUZMAN, Editor EDITORIAL ADVISORY BOARD @CanChiropractor Victoria Coleman, DC; Connie J. D’Astolfo, DC, Dip HA, PhD (cand); Pierre DesLauriers, DC; James P. Laws, DC, FRCCSS(C)(Hon); David Leprich, DC; Wanda Lee MacPhee, DC; Peter Moore, DC; Don Nixdorf, DC; Renae Rogers, DC; Greg Stewart, BPE, DC 6 Canadian Chiropractor February 2018 www.canadianchiropractor.ca
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