“Card-not-present fraud is the fastest growing type of fraud in Canada,” van Duynhoven tells Canadian Chiro-practor. “We hear stories too frequently about merchants falling victim to fraud and being responsible for chargebacks, which could be thousands of dollars.” Employ vigilance to ensure that the credit or debit card presented indeed belongs to the person presenting it. “Some helpful fraud prevention practices to follow in a card-not-present environment,” says van Duynhoven, “include us-ing additional care when transactions are for unusually high dollar amounts, special requests, or any order which involves an out-of-the-ordinary situation. Orders involving any of the following should also be treated with suspicion: the transaction is split between several credit card numbers, the shipping ad-dress is different from the cardholder address (especially where the countries differ), the address is a P.O. Box in a large city, the customer has ordered unusually large quantities or multiples of the same item, items are to be shipped rush or overnight, or the caller appears ready to order whatever merchandise is in stock, regardless of size or style.” Additionally, to help avoid card-not-present fraud, DCs can approach their acquirer and obtain tools such as Address Verification Service and the use of Card Security Codes (the three-digit security code that appears on or to the right of the signature panel on the back of the card) to help verify a card-holder’s identity in real time and provide business owners some added comfort when performing card-not-present transactions. However, these still cannot eliminate all instances of fraud and chargebacks. IS IT A LOST OR STOLEN CARD? With every transaction, whether the client pays in person or not, an authorization number can be issued. Van Duynhoven cautions DCs that the fact that the card can be authorized does not mean the card may not be lost, or stolen. “Practice owners need to be aware that obtaining an autho-rization number for a transaction only confirms that funds are available on the card. It does not confirm that the legitimate cardholder is authorizing the transaction, nor will it prevent a chargeback.” Therefore, he suggests that the business owner employ vigi-lance to ensure that the credit or debit card presented, even when in person, indeed belongs to the person presenting it. The following tips can help identify suspicious look-ing cards to which you are advised to alert your merchant services provider: • Ensure the account number shows no signs of re-embossing or other tampering. • Check that the validity dates do not appear to have been tampered with either. Your one stop shop for all clinic supplies and equipment Better Price, Better Choice ! uipment Acupuncture Supplies Anatomical Charts Chiropractic Tables Clinic Supplies Cushions Diagnostic Equipment Electrotherapy Exercises Equipment Hot & Cold Therapy Laser Therapy Massage Tables & Supplies Anatomical Models Orthopedics Support Physiotherapy Traction Pillows & Back Support X-Ray Supplies CALL US NOW AT 416-502-3700 135 Sparks Ave.,Toronto, Ontario. M2H 2S5 (Victoria Park / Steeles Ave E) Tel: 416-502-3700, Fax: 416-502-2808 or [email protected] Call us now or visit our website at www.kosim.ca for special and promotion www.canadianchiropractor.ca CANADIAN CHIROPRACTOR | SEPTEMBER 2010 • 81 New Expanded Showroom howroom
Chiropractic + Naturopathic Doctor September 2010: Page 81
