Chiropractic Health Assistant Education Effective reactivation for a successful last quarter tic offices all over Canada, holidays and a general “winding down” period occurred as patients, staff and doctors planned their holiday getaways to lake country, camping, etc. Patients, as well as our practices, “fell off” their regular routines. Now, September presents an opportunity for us in our practices to re-group and re-evaluate the last quar-ter of our year in our business, and also, to support patients by helping them get back into their care routines. A re-activation system should be considered, and September is a great time to re-activate your patients whose lives have gotten in the way of their chiropractic care. I Brandi MacDonald manages a multi-doctor, high-volume clinic in Edmonton. She is the owner of True Concepts, which consults with chiropractors all over North America regarding staffing. She also is an international speaker for chiroprac-tic assistants. She can be reached at [email protected]. THE RE-ACTIVATION ROUTINE Re-activation systems are carried out anywhere from two to four times per year, and are designed to remind patients that their chiropractic care is important, and your prac-tice cares about them. Consistent re-activation systems keep patients on their treatment plans, and are very easy to implement. Your chiropractic health assistants (CHAs) can run a re-activation system very easily and almost independently. A well-written letter, inviting patients back into care, is the most critical part of this procedure. The first step is to go through the patients who haven’t been in since the last time you ran a re-activation. Go through the list and mark off patients who you know have moved, changed chiropractors, or demonstrate any other reason for which you would not send a letter to them. Everyone else is then eligible to be mailed a letter. Then next step is a well-written letter inviting patients back into care. This is the most critical part of this procedure. Re-activation letters must be written in such a way that 74 • CANADIAN CHIROPRACTOR | SEPTEMBER 2010 www.canadianchiropractor.ca n my last article, I wrote on recall systems. The next logical step is re-activation, which is what I will focus on in this issue. As always, the summer of 2010 has come and gone much too fast. In chiroprac-Brandi MacDonald feature
Chiropractic + Naturopathic Doctor September 2010: Page 74
