to take drugs for a quick fi x. Many chiropractors are seduced to buying the next best script, gadget, gizmo, or advertising ploy to bring in herds of new patients in order to put a band-aid on their symptom of not-enough-new. This is not our chiropractic phi- losophy whatsoever. Chiropractic has its foundation in those principles you refer- enced and in the lost art of establishing loving relationships with patients that last a lifetime. Choosing to gain ground in business through symptom-relief business success tactics creates the grave- yard of chiropractors, across the globe, that you reference in your letter as well. So, what are we to do? How can each of us make a lasting im- pact in this world, in our communities and in our own lives? You beautifully described the state that we’re in, which is the fi rst step towards change and transformation. That stage is aware- ness. After awareness comes ACTION! We must act powerfully and consistently for lasting change to occur. Dr. Barbara Sturm Head Coach, Dean of Achievement – Chirocollege.com WE NEED YOUR HELP! Canadian Chiropractor is committed to supporting the profession of chiropractic and this includes the doctors in the trenches. We want to see you grow and fl ourish! To this end, we are requesting that you get active and help – and here’s how you can do that. Please e-mail your top chiropractic principle or practice – the one that you would like to more effec- tively and powerfully share with your community – to [email protected]. That’s number 1. Secondly, either a) describe how you’re executing it, so that others can learn from you, or b) ask for the steps to make that principle or practice come alive in your business so that you can serve more patients, de- velop stronger relationships, and watch it contribute to the success of your fi nancial desires. If you help us with this, we will devote a section, in each issue, to give chiropractors – just like you and those who are struggling and need more help – the tools necessary to stand fi rm in your principles in practical, effective, and philosophical ways. Please know that Canadian Chiropractor understands that there are varying schools of thought and practice within the chiropractic profession, and our desire is to serve and empower all chiropractors to deliver their gift to the masses. Therefore, we welcome questions from those chiropractors who do not align themselves with traditional chiropractic as well as those who do. Please join us and talk to our readers – your col- leagues – about your challenges and victories so that, collectively, we can continue to advance our reach and voice throughout the world! With your help, we can and will “guard it well.” Thanks, in advance, for your active participation! www.canadianchiropractor.ca •Comfortable • Portable • Easy to use • Designed for patient in-home use Professional Pricing Single Unit Price 2 to 5 Unit Price $260.13 each $239.20 each Prices subject to change without notice. All Prices are in Canadian Dollars. Pricing does not include shipping or GST. $260.13 each $239.20 each each •Comfortable • Portable • Easy to use • Designed for patient in-home use C.O.D. or prepay by cheque Suggested Patient Price $299.00 30 Day Conditional money back guarantee. LASHAW DISTRIBUTORS LTD. Richmond, B.C., Canada Tel: (604) 270-4263 • Fax: (604) 277-2154 • Toll Free: 1-800-667-7795 Web site address: www.invertrac.com E-mail address: [email protected] CANADIAN CHIROPRACTOR | JUNE 2008 • 31
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