strategy for your private practice. “Since becoming the team chiropractor, my practice has evolved into 95 per cent sports injury treatment and rehabilitation,” Kaufman asserted. Most chiropractors that work for pro teams go to the facil-ity to treat the players. In my experience, I built the sports portion of my practice by having the players come to me. This can be achieved by “retraining” the pros to come to your office during their off season. Alternatively, you can make players aware of the other services you offer at your office and explain why you are not able to provide these services at the ballpark. For instance, the time the sports DC can spend with each player at the ballpark is limited – as are the modalities they can offer. Players who value what you do will put a priority on their performance care. These athletes will make the trip to your office and pay out-of-pocket. When I notice that athletes are impressed and appreciative of my work, I ask them to write a testimonial with a picture of themselves so I can showcase it in my office. I do this with varsity university players as well. In the evolving age of social media, these athletes will often tell the world how happy they are with your treatment by sharing it on Facebook, Twitter and Instagram. In addition, I even have pro athletes provide video testimonials for my YouTube channel. SPORTS SPECIALTY TESTIMONIALS, SOCIAL MEDIA Once the pro athlete visits your office, you must ensure to provide a quality treatment that produces measurable, objec-tive results. When athlete sees the changes in benchmarks, Staying in the touch ... every day! like range of motion and strength, they will be genuinely happy to tell others about it. The question asked by many chiropractors interested in treating pro athletes is: Do I need my sports specialty in order to treat pro athletes? The answer is no. All of the pro sports DCs I interviewed said that certifica-tion and fellowship programs like the CCSP and the FRCCSS are not a requirement to work for professional athletes or pro sports teams. In fact, the majority of sports DCs I interviewed did not have them. In my 15 years of practice I have treated and continue to see players from the NHL, NFL and CFL. In that time, never has a player asked me if I have my sports specialty – they were simply interested in the ways my treat-ments could benefit their performance. @CanChiropractor canadianchiropractor.ca online to receive bi-weekly enews facebook.com/CanadianChiropractor STRATEGIC PLANNING FOR THE CHIROPRACTIC PRACTICE Can you imagine a successful organization without a strategic vision? Only 5 to 10 percent of chiropractors actually have a written plan for success. Today’s chiropractors are practicing in a competitive environment, and many practices fail because they are not based on a realistic action plan. Practices must be executed in the same way as successful business enterprises. Planning your ideal practice is easy if you follow the eighteen step-by-step excercises in Strategic Planning for the Chiropractic Practice. Through developing a mission statement, objectives, and operational plans, this guide will help you create a custom-built action plan to grow your practice and attain your goals. Also includes strategic plan examples, templates, and exercises to help implement your plan right away. A great resource for every chiropractic practice owner! www.canadianchiropractor.ca CC_BOOKAD_JULYAUG2017_ASK.indd 1 September 2017 Canadian Chiropractor 13 2017-06-20 9:04 AM
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