UPFRONT | Roundup NETWORKING Take 5 How to get the most out of LinkedIn For those who have created a LinkedIn profile just be-cause it seemed like the right thing to do, consider this your secret strategy session to finding new op-portunities, new clients, or just keeping on top of indus-try news. Polish that profile. Re-gardless of your reasons to having a LinkedIn profile, you never know who might see it. So make sure your profile is accurate, detailed and complete. As your pro-file photo will have the great-est impact on first impres-sions, make sure it’s professionally taken, you’re smiling, and dressed appro-priately for your profession. Join groups. There are LinkedIn groups for virtu-ally every industry or profes-sion. So be sure to join ones for both your own and those of your customers. This will allow you to keep current with industry trends and the interests and current issues of the markets you serve. Be active, be responsive. If you have an idea, a differ-ent point of view, or some-thing worth mentioning pertaining to your industry, I encourage you to share your thoughts on LinkedIn. Participating in groups will 8 Canadian Chiropractor April 2017 expose you to potential cus-tomers or opportunities while positioning you as a thought leader. If you read someone else’s post, don’t hesitate to respond to it, ei-ther with words of support or a counter point. Remem-ber to keep it professional. Personalize your mes-sage. If you want to connect with someone on LinkedIn, don’t use the generic default note. Instead, mention peo-ple you may both know, an industry event you both at-tended, or just that you think there may be some opportu-nities to work together. Never start off with a sales pitch. On the flip side, when accepting someone else’s invitation to connect, be sure to drop them a personal message thanking them and letting them know you’re always ready to be a re-source. Write articles. This is es-pecially important if you’re in an industry where knowl-edge and information is what you provide. Sharing applicable advice, ideas or tips is a great way to demon-strate your expertise while attracting new people to your profile. Good thing you now have such a great photo. – Marc Gordon NUMBER CRUNCHING Pain points Chronic pain is one of the leading causes of disability among Canadians. Here are some painful statistics. 80% Canadian Institutes of Health Research funding dedicated to pain research Veterinarians receive five times more pain management training than people doctors 5x 1 in 5 Canadian adults suffering from chronic pain www.canadianchiropractor.ca Source: Canadian Pain Society -Illustration: Brian Fray Less than 1% prevalence of chronic pain among seniors in long-term care facilities
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