CLARITY OF FOCUS – SUCCESS FOR YOUR PRACTICE? For the chiropractor, clarity of focus comes from knowing as many details as possible about the art, science and philosophy of healing as they see it. Knowing enough details that support the healing viewpoint, foments a certainty, in the chiropractor, that overcomes any doubts or uncertainty the patient may have about their health and healing. This clarity of focus defines why you are the doctors. Patient objections and questions serve to refi ne these details and for the doctor to become more certain. In fact, by answering objections, the doctor refi nes his/her vision and focus to become an even more effective healer. Perhaps the greatest obstacle to achieving practice success lies in the emotional distractions that take the doctor’s focus off of the practice. A dispute with a spouse, making the patient visit a social visit, being physically unhealthy, to name a few scenarios – all of these serve to interrupt the doctor’s intent to help the people in his/her practice. Since we all experience emotions, the doctor must have a strategy to rise above the cyclical nature of these emotions, and maintain a composed and compassionate perspective. The most effective means of doing this is by having a purpose that is bigger than just the needs of the doctor – by getting the “big idea” that involves the service of others. YOUR MISSION STATEMENT – HOW IT WORKS When the doctor has a purpose greater than just his/her own personal needs, he/she will make choices based on rational facts rather than to satisfy immediate concerns. It may be the end of the day and the doctor may be fatigued. However, if the doctor remembers his/her purpose he/she will be able to tap into reserves that allow him/her to continue to provide quality service. Going that extra mile is easier in the service of others rather than just for personal benefit. At times, despite his/her best efforts, the doctor will identify with the emotions he/she is feeling. This, of course, distracts the doctor from being as effective with patients. Just as research shows that having an exercise partner dramatically improves outcomes, the doctor must have a mission statement – or cause statement – that calls to mind the fact that his/her purpose is more important than the temporary distractions. This is where the mission statement refocuses what the doctor is putting into the quantum field. AND A CHILD SHALL LEAD THEM Quite often, the people who best sense the doctor’s presence – or lack of presence – are children. Children can be the most sensitive observers of the world around them and if the doctor is uncom- fortable and not focused with them, they will refl ect that back. One of the greatest thrills in practice can come from helping children grow and prosper. Seeing a child gain enough well- ness to eliminate her Ventolin, or walk again, or gain strength to play sports, is immensely fulfi lling. The fact that one doctor is successful at doing this while another is not, has nothing to do with factors such as special children’s tables, or a special tech- nique. It is because of the doctor’s intent and focus. If the doctor would like to shift his/her practice, the quantum fi eld is ready and awaiting his/her input – that is, the doctor’s big idea. • For part 1 of this article please go to www.canadianchiro- practor.ca www.canadianchiropractor.ca CANADIAN CHIROPRACTOR | APRIL 2008 • 41
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