deflating. At its lowest position, the group average change in lumbar curvature was larger – 18.6 degrees (s.d. 6.5) upon inflation and 15.8 degrees (s.d. 5.8) upon deflation. Additional feedback received from this clinical study was that the subjects found the EmbraceAIRPlus product to provide the “most comfortable” sitting condition. We are working with Dr. McGill to develop a custom back support for use during sleep. It takes years for these ideas to come to fruition, but over time we have helped develop many products while also assisting others to shape their ideas into effective products. We are currently launching a highly effective topical remedy called Motion Medicine. Dr. neil Johnson, v.p. marketing and Business Development managing your practice Today, a successful practice delivers a full 360 degrees of service, and patients really appreciate when it’s being provided to them. An excellent result of this is that when patients use the highly effective products you’ve supplied – you are never far from their mind. Innotech has tracked and proven that clinics who supply their patients with an EmbraceAIRPlus as part of their regular protocol realize a 23 per cent unsolicited referral rate. A proactive approach ensures a thriving, self-sustaining practice. Innotech stands behind its products and all practitioners who offer them. Innotech will support your practice by offering demonstrator units, providing any and all product training information for yourself and your personnel, and more. “Since 1992 we have reinvested over $1.5 million in clinical support programs.” We strongly protect our business model to ensure every clinic is supported equally because our focus is in the practitioner market, not retail. We build professional products for professionals to utilize in their clinics. In addition, our direct toll-free number and company website is stitched on to each of our products, so patients may contact us directly if they have any follow-up inquiries or require other support. We also have an interesting and practical economic model that can be submitted to a practitioner upon request. It details the positive impacts you can expect to receive while carrying our line of products. At Innotech, we’re in the business of helping people, the same way you are: “One back at a time.”
Chiropractic + Naturopathic Doctor February 2010: Page 19
