UPFRONT | Places and Faces Media campaign The BC Chiropractic Association (BCCA) and the College of Chiropractors of British Columbia (CCBC) have launched a multilanguage media campaign that aims to educate the public about the benefits of chiropractic care. The campaign, called BackCareBC, emphasizes chiropractic education, training and regulation, as well the care that chiropractors provide their patients. With ads in English, Punjabi, Mandarin and Cantonese, the campaign’s goal is to inform British Columbians about what chiroprac-tors do and why they are a valuable health resource, the BCCA said. Ads will be supported by a website that provides detailed information on chiropractic care as well as a search tool to find a chiropractor by location. British Columbians will also be able to search practitioners by language spoken, for patients who are more comfortable seeing a chiropractor who speaks their native tongue. Survey prize winner Toronto chiropractor Dr. Brian Dower is the lucky winner of a brand new Fitbit Charge activity tracker. Dower was among the more than 700 Canadian DCs who responded to the first annual Canadian Chiropractor Market Survey. Incidentally, Dower was also a 2014 Opencare Patient’s Choice Winner. Results from the Canadian Chiropractor Market Survey will be published in the July/August issue. Thank you to all who participated in the survey. Running for chiropractic Nearly 400 people participated recently at the annual Backs in Motion 10km Run and 5km Run/ Walk fundraising event, hosted by Canadian Memorial Chiropractic College (CMCC). The event was held in Toronto on May 1st. This is CMCC’s 33rd Backs in Motion, which helps raise funds in support of chiropractic education, research and patient care. Participants included CMCC staff, volunteers, friends and students, including Matthew Diston and Nicole Insley (shows in this photo). Diston and Insley are both in their second year at CMCC. They ran in the 10K event. Next year’s Backs in Motion 10km Run and 5km Run/Walk will be held on April 23, 2017. Collision report British Columbia’s Provincial Health Officer Dr. Perry Kendall has released a report that examines road safety in British Columbia. The report titled, “Where the Rubber Meets the Road: Reducing the Impact of Motor Vehicle Crashes on Health and Well-being in BC,” was developed using a wide variety of sources using the most current data available. It found that in British Columbia in 2011, more than 432,000 people were involved in a motor vehicle crash, resulting in 292 10 Canadian Chiropractor June 2016 fatalities and 3,038 serious injuries. In 2012, the prov-ince’s rate for serious injuries (444.5 per 100,000 popula-tion) was slightly lower than the Canadian average (475.3 per 100,000). In the same year, British Columbia’s rate for motor vehicle fatalities (6.2 per 100,000 population) was the fourth lowest in Canada and just slightly higher than the Canadian average (6.0 per 100,000); however, British Columbia’s rate is still more than double the rate of the world’s best performers. There are 28 recommendations in the report that build upon British Columbia’s current successes and identify specific actions that government can take to improve road safety and reduce the rate of motor vehicle crashes, and related deaths and serious injuries. www.canadianchiropractor.ca
Chiropractic + Naturopathic Doctor June 2016: Page 10
