Which one are Philosophy • Body’s ability to heal itself • Practice & personal growth come from within • Acute, corrective, and wellness care • To positively influence community health you ? Philosophy • Symptomatic relief • Practice built on and limited by insurance • Primarily condition-based care • Leaves practice growth to luck The Parker Experience Attendee Joe Seminar Joe Non-Seminar Non-Attendee Practice Methodology • Steady flow of new patients and retention • Convincing and confident ROF • Invests in advanced certifications and new equipment Practice Methodology • Always thirsting for more new patients • Haphazard ROF • Fears spending on self and the practice Favorite Tools • Daily affirmations and visualizations • The Parker Experience mobile app • Modern patient education • Office celebrations for achieving goals Favorite Tools • Dreams without deadlines • Friends’ Facebook ™ posts • Outdated patient pamphlets • Close early due to lack of patients Persona • Lives in prosperity • Has loving relationships • Has tremendous pride in chiropractic Persona • Always worried about money • Conflicted with work-life balance • Lacks chiropractic confidence Overheard • “Loving service is my first technique.” Overheard • “Why aren’t people calling to schedule appointments?” Grow Yourself. Grow Your Practice. LAS VEGAS 15-5364 January 14-16, 2016 Mandalay Bay Hotel and Resort PITTSBURGH May 12-14, 2016 www.parkerseminars.com | 888.727.5338
Chiropractic + Naturopathic Doctor December 2015: Page 23
