back to basics Action focus for a successful ‘who’ W dr. Barbara Sturm is the head Coach and dean of achievement at Chirocollege.com. She and her team help chiropractors and their support staff, worldwide, to achieve their practice goals. hat a thrilling ride 2009 has been!! Have you had your belt fastened tight across your lap while throwing your hands in the air and screaming like you just didn’t care? I truly hope that you have taken the time to let down your hair and to get at least a little wild and crazy throughout 2009. I’m ending 2009 with a bang – literally! I’m pleased to announce that my “bang” comes from the Vance and Hines drag pipes on my new Screamin’ Eagle Fatboy Harley Davidson motorcycle. I’ve wanted to ride a “hog” for more than 20 years, and have finally made that dream a reality! What about you? What are you celebrating as you reflect back on 2009? I fully rec- ognize that it’s easy to look back on the year with regret, and to reflect on all of the goals that we missed; however, it’s exponentially more motivating to look at our progress and strive to expand what we did do instead of beating ourselves up for missing the mark yet again. FOCUS ON THE ‘WHO’ bEHIND THE GOALS Most chiropractors’ lists of yearly goals look something like this: increased volume, more new patients, increased income and more time off. While these are all great goals, they lack the essential elements necessary for hitting, or exceeding, the mark. These goals are missing specificity, direction and a focus on what’s most important – that is the who that’s doing the action. When creating your goals and plans for an explosive 2010, establish benchmarks relating to those of your habits that yield the results you desire. For example, if your goal is to serve more new patients, it’s crucial that you identify the “who” that you must become to attract these new patients. Individuals who attract streams of new patients are bold and disciplined and have also, long ago, absorbed the realization that achieving success is so easy, it’s almost boring. Therefore, their habits are void of negative emotion and are fixated on the consistent actions that lead to opportunities for more “new.” You will find these individuals are out in their communities serving and making connections on a regular basis. They are asking for referrals on a consis- tent basis inside their offices. They are doing what they ask their patients to do and, therefore, they’re also inviting individuals into their offices from the outside through conversations and connections. They are using the success of current patients as their 36 • Canadian ChiropraCtor | dECEMBEr 2009 www.canadianchiropractor.ca Barbara Sturm, dC feature
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