page, make sure you’re always promoting any new content from your website through these social media accounts as well to increase traffic to your site. Optimize meta tags Your website title tag typically contains the name of your Chiropractic practice and appears in blue letters on the search results page where your site is ranked on, i.e. Google search results. It is a competitive advantage to have your main keywords (such as “chiropractic”) referenced in it. It is also important that you include pertinent informa-tion, such as the regular and specialty services offered at your clinic and your geographical location in your site’s description tag. This will help your ranking when potential clients search “chiropractic in XYZ city.” mobile devices and to ensure the page content is displayed correctly on various-sized mobile screens – providing site visitors with an overall positive mobile experience. Suffice it to say, the use of mobile devices for online browsing is a growing trend that isn’t going away any time soon. Integrated e-commerce Mobile-friendly Search engines are increasingly processing more searches on mobile devices than on desktop devices. To ensure mo-bile users have a positive experience, search engines now place a higher degree of importance on websites that are properly displayed on and are user-friendly when using mobile devices. It is worth mentioning that this is the case only when the search originates from a mobile device. Being mobile-friendly requires your site to recognize Having a professional service that seamlessly integrates your website with services, such as appointment booking, online purchases and classes registration, are extremely valuable for enhancing the quality of your website and increasing your search engine ranking. Some health practitioners use e-commerce and website services from a variety of providers, which often do not work seamlessly together. Tightly integrated solutions from one provider will offer the best user experience. Search engines are becoming very good at detecting when a website is stitched together. In closing, it is still true that practitioners should under-stand the basic elements of SEO and pay attention to the fact that regular maintenance of website content needs to occur to ensure their website is optimized to attract new and return patients in their geographical area. Until next time, be well. Resource Directory www.canadianchiropractor.ca July/August 2015 Canadian Chiropractor 33 Chiropractor julyaug 2015 prof directory.indd 1 2015-06-24 11:52 AM
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