June 2015 canadianchiropractor.ca 10 20 26 Contents 20 COVER: Doctor diplomat Do you have what it takes to be a global practitioner? BY MARI-LEN DE GUZMAN Columnists 16 Business Talk BY ANTHONY LOMBARDI BY ANGELO SANTIN BY SHAWN THISTLE 26 What’s in a name? Seven foundational principles to build the chiropractic brand BY TOM PRESTON 18 Keys to your practice 30 Research review Departments 6 6 8 8 29 From the editor Editorial advisory board News and events Take 5 Professional directory ON THE COVER: Dr. Michel Tetrault, executive director, Chiropractic Diplomatic Corps 4 Canadian Chiropractor June 2015 www.canadianchiropractor.ca
Chiropractic + Naturopathic Doctor June 2015: Page 4
