marketing chiropractic to medical practices Marketing Chiropractic to Medical Practices targets chiropractors and leads them through a comprehensive sales model to demonstrate how they can educate the medical profession on how to utilize chiropractic services for their patients. By implementing a gradual approach from the first office contact to presenting an effective and educational sales call, this text informs chiropractors how to confidently access their greatest untapped new-patient source. Marketing Chiropractic to Medical Practices offers a step-by-step approach to secure medical referrals and develop ongoing professional relationships between the chiropractic and medical worlds. Features: • How to provide a pro-chiropractic message based on evidence-based research • How to access physicians • Uncover patient needs and physician objections for chiropractic care • Learn the most common physician objections and how to overcome them • How to select research that addresses the needs and objections of a physician • How to present research to support a MD/DC conversation www.canadianchiropractor.ca chiro book ad Sept 14.indd 1 June 2015 Canadian Chiropractor 25 2014-08-01 9:34 AM
Chiropractic + Naturopathic Doctor June 2015: Page 25
