health-care treatments,” she says. An award-winning chiropractor and anti-aging expert, Kulhay has long been a leading advocate of the com-bined medical and alternative wellness approach. In addition to offering colon hydrotherapy, infrared sauna and be-tween intravenous vitamin therapy, her clinics have more recently introduced a Live Cell Blood Analysis procedure. Live Cell Microscopy uses one drop of blood taken from a fingertip puncture and then views it immediately under the microscope. “It indicates imbalances in the body, presence of metabolic by-products, pathogenic microorganisms and pH of the blood terrain,” Kulhay explains. “The live blood thus acts as an ‘educa-tional feedback mechanism’ motivating people to improve their diet, supple-ment and lifestyle habits.” To get her wellness and lifestyle mes-sage out to patients, Kulhay uses a spectrum of marketing modes, includ-ing a professional website, email blasts, newsletters and social media. “But our approach starts even before the patient enters our clinics,” she says. “Our voice mail message: ‘Hello, how can I brighten your day?’ It projects your wellness image and tells the world you love your practice.” Wellness training may need to go well beyond what’s being taught in chiro-practic college, according to Cal-gary-based Dr. D.J. LeDrew, who runs the Full Potential Chiropractic clinic and author of the how-to book, Tired of Being Sick and Tired , on maintaining high level wellness. “A wellness practice deals with big-ger health challenges than just muscu-loskeletal issues,” LeDrew, who studied kinesiology at the University of Calgary – and attended the Los Angeles College of Chiropractic – insists. “I’ve always been interested in physiology, kinesiol-ogy and nutrition, and felt I needed more in getting to the root causes of patients’ health challenges.” To help achieve that goal, LeDrew undertook the Chiropractic Wellness Lifestyle Program, provided by the International Chiropractors Associa-tion (ICA), headquartered in Arling-ton, Va. The program entails instruction in a clinical format, focused on ad-dressing key aspects of wellness and 30 Canadian Chiropractor February 2015 The Chiropractic Wellness Lifestyle Program curriculum offered by the International Chiropractors Association is presented in four modules with formats that combine four individual 12-hour on-site seminar lectures and four corresponding home-study course-work assignments. Module Topics Include: 01 Module The Science, Paradigm and Clinical Application of Wellness Nutrition Protocols Evidence-Based Chiropractic and Lifestyle for Recovery, Wellness and Prevention EAT WELL 02 Module 03 Module The Science, Paradigm and Clinical Application of Wellness Movement and Physical Fitness Protocols MOVE WELL THINK WELL The Science, Paradigm and Clinical Applica-tion of Wellness Emotional, Intellectual and Spiritual Fitness Protocols 04 Module The Science, Paradigm and Clinical Application of Wellness Emotional, Intellectual and Spiritual Fitness Protocols optimal health in the context of the chiropractic paradigm. The Certified Chiropractic Wellness Lifestyle Practitioner (CCWP) certifi-cation credential is awarded by the ICA to doctors of chiropractic upon com-pletion of onsite seminar course-work, home study modules assignments, ex-aminations and other requirements. “The program gave me a deeper understanding of wellness,” LeDrew remarks. “It’s more than the basics I was taught in school. This kind of in-depth training is giving chiropractors the opportunity to take what we’ve seen and learned in our practice and take it a step further, educating our patients everyday about their diet, blood pressure, chronic issues and natural health options.” PATIENT EDUCATION To offer wellness-based care in her practice, Dr. Andrea Ferretti zeroes in on the environment impacting all as-pects of her patients’ health. “This means examining lifestyle, the day-to-day choices regarding purity and sufficiency versus toxicity and de-ficiency that result in how much health we experience,” Ferretti states from her Wellness Centre clinic in Dundas, Ont. “This approach is challenging in mod-ern, industrialized living. Exposure to heavy metals, fake estrogen and elec-tro-magnetic radiation alone has www.canadianchiropractor.ca
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