READ THESE STORIES AND MORE AT WWW.CANADIANCHIROPRACTOR.CA NEWS HIGHLIGHT • The Empowered Patient conference in B.C. On Saturday, Nov. 7, 2009, the Vancouver Island Conference Centre in Nanaimo, B.C., will open its doors for the fi rst annual Empowered Patient conference. WEB EXCLUSIVE A Canadian Chiropractic Master Dr. Justine Blainey-Broker By Roger Turner, DC W hat gets me up in the morning and keeps me motivated? I was born and trained to be a great chiropractor, to serve others. To do it just for me, doesn’t work. Redirecting Your Practice Continued from Page 27 ADVANCING TIMES,ADVANCING OPTIONS “If the rate of change outside your organization is greater than the rate of change inside your organization, the end is in sight.” – Jack Welch, CEO of GE 1981-2001 There are certain elements in every practice that must change with the times: billing procedures, insurance, new governing laws, fees, etc. Then, there are changes that are truly the choice of individual practitioners. Practitioners may choose to change the practice because they are feeling stag- nant or bored; however, they may choose to redirect in order to keep pace with neighbouring clinics that are setting new standards for patient expectations. A few sparse treatment rooms furnished with old chiropractic benches and a dusty modality may be the picture of clinics of yore. Clinics are now offering everything from in-house pools with swimming lessons, to yoga classes or a full range of esthetic services. In my case, the simple addition of a cold laser unit helped transform my practice by opening doors to new patients, new referral sources and a new stream of advertising. It provided the perfect marriage of effective modern technology with the tried and true healing of chiropractic. It was the answer to my recent ponderings: Am I satisfi ed with the status quo in my practice? Am I ready to embrace change? Considering these questions can be a turning point in the career of any practi- tioner. Finding the answers and the right direction for your change is a process well worth the effort for the professional rewards that will be garnered. • www.canadianchiropractor.ca CANADIAN CHIROPRACTOR | OCTOBER 2009 • 33
Chiropractic + Naturopathic Doctor October 2009: Page 33
