On a monthly basis I promote gift certificates for our services through social media sites like Twitter (@hamback), Facebook and Instagram (@hamiltonbackclinic). These certificates are paid online using Paypal, a secure site used to take credit card payments. Patients with outstanding balances also use PayPal from home to pay for products like orthotics and braces before coming in to pick them up. PayPal then deposits the money right into your clinic ac-count for a small percentage. Square, or Square.com, is now in Canada, and I use it with my iPhone to collect payment from patients when my frontline staff is not at work. This device is a square attach-ment that plugs into my touch screen smartphone and allows me to swipe the patient’s credit card on the spot. The app then allows the patient to authorize the purchase by signing the screen with their finger. The receipt is sent to the patient by email or text message right away. Square charges 2.75 per cent per transaction, which is about 1.25 per cent more than conventional point of sale machines. Even still, it is very handy when I am working alone, as I am able to process payment in the treatment room. This alone saves me almost $2,000 per year in labour costs as it relieves the need for frontline during certain days. Without collecting, the chiropractic flowchart to success will collapse, and so will your practice. Make it a daily rou-tine to work on collecting. Email me at [email protected] if you need free advice or a push in the right direction. www.canadianchiropractor.ca June 2014 Canadian Chiropractor 17 Canadian Memorial Chiropractic College
Chiropractic + Naturopathic Doctor June 2014: Page 17
