UPFRONT | News HEALTH PROMOTION Take 5 Standard Process gains from onsite chiropractic care One U.S. company has re-ported great gains in em-ployee health thanks to its company-wide wellness pro-gram with chiropractic care as a core component, according to the Foundation for Chiro-practic Progress (F4CP). Wisconsin-based Standard Process established its on-site wellness program in 2007. The company will soon issue a report of the pro-gram’s comprehensive out-comes, which include a 90 per cent employee participa-tion, as well as: • reduced health-care claims and direct costs • higher rates of employee compliance and commit-ment to health improve-ment • enhanced employee pro-ductivity, health, satisfac-tion and retention “On-site health clinics have become increasingly attrac-tive among employers as a strategic tool to promote timely access to health-care services, contain costs and boost worker productivity,” said Dr. Gerard Clum, D.C. and spokesperson for F4CP. “Doctors of chiropractic are well-trained in general well-ness and neuro-musculoskel-etal disorders – leading causes of lost workdays and reduced efficiency – and are able to positively impact a more rapid return-to-work.” F4CP reports a growing number of employers with on-site health clinics now in-clude doctors of chiropractic as active members of the staff. According to the foundation, inclusion of chiropractic ser-vices represents great poten-tial for reduced health-care expenditures, and improved 8 Canadian Chiropractor May 2014 patient satisfaction and clini-cal outcomes. In 2008, Mercer reported one in three employers with 500 or more employees of-fered on-site or near-site health clinics. By 2015, ex-perts expect on-site health clinics to grow from approxi-mately 2,200 to over 7,000 across the U.S. – serving more than 10 per cent of the popu-lation under the age of 65. The Wellness Council of America recently gave the Platinum Well Workplace Award to Standard Process in recognition of the company’s leadership and innovation in workplace health promotion. Based on the success of its wellness program, Standard Process launched Cultivate by Standard Process, a new business unit that helps im-prove employee wellness, or-ganizational efficiencies and the financial bottom line for companies through on-site wellness centres led by doc-tors of chiropractic. “The rising costs of health care and employee wellness are top of mind topics for executives across all indus-tries. Through Cultivate and an on-site chiropractic expert, organizations of all sizes can realize tremendous employee and company benefits,” said Jerry Curtin, president and general manager of Cultivate by Standard Process. “As more evidence emerges further documenting the pos-itive clinical and financial outcomes associated with chiropractic, I expect that an even greater number of em-ployers will include chiroprac-tic services within on-site clinics,” said Clum. -Business Wire NUMBER CRUNCHING Marketing the practice is an important part of a chiropractor’s practice management. Knowing your audience and how to reach them are key. Market insights 61 percentage of global Internet users who research products and services online number of hours within which people call a business after doing a search on their mobile device 24 fastest growing age segment of social media users percentage of small businesses maintaining or increasing digital marketing spend www.canadianchiropractor.ca Illustration: Brian Fray 45 – 54 66
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