May 2014 22 canadianchiropractor.ca 28 34 Contents 22 COVER: Open for business Channel your inner marketer and raise the chiropractic profile in your community BY MARI-LEN DE GUZMAN Enhanced treatment options through therapeutic taping BY KENZO KASE Keeping quiet about pelvic floor disorder need not be your patient’s only option BY SCOTT LEVINE Columnists 14 Keys to your practice BY ANGELO SANTIN 28 Skin deep 16 Business talk 20 Tech talk BY ANTHONY LOMBARDI BY STEPHANE LAVERDIERE BY SHAWN THISTLE 34 Lending voice to whispered disease 42 Research review 38 Convention to function Departments 6 6 8 8 41 From the editor Editorial advisory board News and events Take 5 Professional directory Assessing musculoskeletal dysfunction through patient-centred functional approach BY ANTHONY LOMBARDI 4 Canadian Chiropractor May 2014 www.canadianchiropractor.ca