“I wanted to bring more value to the people in my practice, supporting them and creating extraordinary health for them and their families,” Robinson says. “The structure that Jamie had created at that point and the science behind it just made so much sense to me.” After completing the Life By Design training, Robinson immediately put the principles into practice and launched a mini-event at her clinic to introduce her patients to Life By Design. Robinson has always had a well-ness-oriented chiropractic practice, and having a structure in place to promote the health and wellness aspect of chiropractic brought “deeper value” to her practice. “The people that really embraced it in my practice have seen huge changes in both their health and their happi-ness and, quite honestly, I can feel it.” Some patients or practice members have also started to help spread the word about the movement, sharing their experiences and helping promote the principles of Life By Design. Jennifer Ayres, a high school teacher who is a regular practice member at Café of Life chiropractic clinic main-tains a blog called My Year By Design, which chronicles her journey to living life by design. “I originally sought out chiropractic care because I have migraines and getting adjusted helps decrease their frequency,” Ayres says. “However, I keep going because Life By Design has helped me become stronger, leaner, more relaxed and happier.” Today, with Life By Design now part of her regular routine, Ayres is going for chiropractic adjustment once a week and training at the West London CrossFit gym three times a week. “I try to eat and think by design as much as I can, but it’s a process. Living by Design is a permanent change and it takes time,” she says. Richards says promoting Life By Design is also his way of connecting with and bringing the chiropractic principles to his community. Through the movement, he hopes to help break down some of the preconceived ideas people may have had about chiropractic. “At the core, it’s about helping the body be extraordinary, specifically through correcting subluxation, but also learning the principles that we are built on,” he says. “People now can learn about Life By Design without having to know about chiropractic first, then if it makes sense, they realize that this stuff about the brain-body connection is totally logical and chiro-practic is the only way to actually ad-dress that.” For more on practice management, visit www.canadianchiropractor.ca. www.canadianchiropractor.ca February 2014 Canadian Chiropractor 31
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