UPFRONT | From the editor I first heard about Chiropractic Without Borders (CWB) when I attended the Massage and Chiropractic Conference in Niagara Falls last September. If you know what Doctors Without Borders does, then you’ll have a pretty good idea of what CWB is all about (if you don’t already know). CWB, based in La Prairie, Que., is made up of volun-teer chiropractors and chiropractic students across Canada who travel to developing countries around the world to deliver chiropractic care to poor communities. They educate people on spinal health and support the develop-ment of local skills, according to a statement from CWB’s website. A profession working to effect change in the world while spreading the benefits of chiropractic to people who would not otherwise have the means to experience it is an inspiring endeavour. These are chiropractors who take time away from their practice and source of livelihood to volunteer their time, skills and money to help. Carol Weiss, a chiropractor and CWB volunteer, shared her own thoughts in an article she wrote for Canadian Chiropractor , after coming back from a mission in Santo Domingo, Dominican Republic, in 2009: “We had gone to a country where the people have very little understanding of chiropractic, and therefore no biases, and we were able to see first-hand the influence of our treatment.” The experience, she said, was not just one of clinical (adjusting and treating patients) but also one of friendship and learning and inspiring a whole new world of people with a new appreciation for chiropractic doctors. Throughout its existence, the chiropractic profession has been working hard to carve its own name in the bigger health-care landscape, and international humanitarian initiatives, like CWB, will only serve to etch that name a little deeper and raise the profile of the profession a little higher. In the best way they know how, the CWB is doing its part in promoting health and wellness to poorer communities around the world. “Without borders” is an apt phrase in this era of borderless global interac-tion through web and social media communities, when information about humanitarian efforts is magnified a hundred times by today’s 24-hour news cycle and Twitter generation. This is why international response – whether from established relief organizations or through citizen-initiated efforts – to disaster or emergency situations has accelerated in the last few years. Social media can be an important tool for CWB to expand its reach, recruit more volunteers, raise more funds and conduct more missions. Many chiro-practors are perhaps only starting to scratch the surface when it comes to the potential of social media to promote their business and/or their advocacy. I would like to see the CWB volunteers succeed in their objectives, and become ambassadors for global health. If you would like to know more about Chiropractic Without Borders, visit the group’s website: www.chiropratiquesansfrontieres.ca. December 2013 Volume 18, Number 8 EDiTOR Mari-Len De Guzman [email protected] (905) 726-4659 • (888) 599-2228 ext. 247 PUBLishER Christine Livingstone [email protected] (519) 429-5173 • (888) 599-2228 ext. 239 saLEs assisTaNT Jarah Stefek [email protected] (888) 599-2228 ext. 219 MEDia DEsiGNER Brooke Shaw GROUP PUBLishER Martin McAnulty [email protected] PREsiDENT Mike Fredericks [email protected] MaiLiNG aDDREss P.O. Box 530, 105 Donly Drive South, Simcoe, ON N3Y 4N5 RETURN UNDELiVERaBLE CaNaDiaN aDDREssEs TO CiRCULaTiON DEPT. P.O. BOX 530, SIMCOE, ON N3Y 4N5 e-mail: [email protected] Canadian Chiropractor is published eight times a year: February, April, May, June, July/August, September, October and December. Published and printed by Annex Publishing & Printing Inc., 105 Donly Drive South, Simcoe, ON N3Y 4N5 Printed in Canada issN 1488-6952 CiRCULaTiON e-mail: [email protected] Tel: (866) 790-6070 ext. 201 Fax: (877) 624-1940 Mail: P.O. Box 530, Simcoe, ON N3Y 4N5 sUBsCRiPTiON RaTEs Canada – 1 Year $24.00 (with GST $25.20, with HST/QST $27.12) (HST #867172652RT0001) USA – 1 Year $35.00 (US Funds) Best pricing is available online at www.canadianchiropractor.ca Occasionally, Canadian Chiropractor will mail information on behalf of industry-related groups whose products and services we believe may be of interest to you. If you prefer not to receive this information, please contact our circulation department in any of the four ways listed above. No part of the editorial content of this publication may be reprinted without the publisher’s written permission. ©2013 Annex Publishing & Printing Inc. All rights reserved. Opinions expressed in this magazine are not necessarily those of the editor or the publisher. No liability is assumed for errors or omissions. All advertising is subject to the publisher’s approval. Such approval does not imply any endorsement of the products or services advertised. Publisher reserves the right to refuse advertising that does not meet the standards of the publication. MAri-Len de GuzMAn, Editor EDiTORiaL aDVisORy BOaRD @CanChiropractor Victoria Coleman, DC; Connie J. D’Astolfo, DC, Dip HA, PhD (cand); Pierre DesLauriers, DC; Karin Hammerich, DC, MHS; James P. Laws, DC, FRCCSS(C)(Hon); David Leprich, DC; Wanda Lee MacPhee, DC; Peter Moore, DC; Don Nixdorf, DC; Renae Rogers, DC; Greg Stewart, BPE, DC; Greg Uchacz, DC, FRCCSS(C); Jessica Wong, DC; Emily Roback, BSc, DC; Catherine Bezeau (student member -UQTR). 6 Canadian Chiropractor December 2013 www.canadianchiropractor.ca