editor’s note Editor APRIL 2013, V oLume 18 N umbeR 2 Maria DiDanieli [email protected] (289) 259-1408 • (888) 599-2228 ext. 247 Maria DiDanieli s chiropractic in a mess? Should we fear for the very survival of this holistic manual therapy? I often hear from DCs that they despair for their practices and/or the future of the profession. They cite a number of problems, including high debts coming out of school; the struggle to build a practice with minimal business training; the constant call to defend chiropractic against naysayers and critics; and the debates, internally within the profession, for supremacy of ideals. On hearing these concerns, I have to wonder why it is that many DCs seem to have one approach for the well-being of their patients and a whole different viewpoint when it comes to the well-being of their practices or the profession as a whole. As caregivers, and regardless of the practice philosophy you espouse, you have a very holistic, customized and hopeful paradigm to offer to your patients. If a patient comes to you at the bottom of her barrel – you know the one: she’s tried everything; she’s run out of hope, money and stamina; her whole life is negatively affected; and she feels like she doesn’t know which way to turn – you don’t, for a second, say, or even think, “She’s screwed!” You welcome this person and exude the optimism she needs to be able to dare to think that she can recover her life. Harnessing your evidence-informed ex-pertise and invaluable experience, you use the tools at your disposal to work with her slowly, patiently, and in a manner that is not only customized to her overall composition, but also corrected to her state of being at each individual visit! Eventually, she reaches a point where she can not only function but even thrive and rediscover her potential. So, why do you approach your practices, and your profession, with such a different compass, imagining failure in instances that should be pointing to the potential for healing and growth? Arguments, diverging philosophies, forays into alternative frontiers, bumps in the road, criticism, internal and external, and even any glaring deficiencies that may become apparent, are not symp-toms of your demise, but merely signs that something important requires your expert attention. In this, you are no different from any other practice or profes-sion: every worthwhile endeavour demands the constant care and intervention of those who orchestrate it. Furthermore, each strife and how you address it, in itself, refines the definition of who you are and what your purpose is – this is true of you in your practice and it is true of your profession as a whole. If, as you look down the road of your chiropractic journey, you identify something that is not right – good! This means that neither you nor chiroprac-tic are “dead in the water” – nor anywhere close to it. It means you’re passion-ate, on purpose and equipped to do something about it. Face your challenges, as a practitioner and as a member of your profession, as you would approach your patients – in the knowledge that with your expert and caring interven-tion, that is customized to the moment at hand, you can intervene to bring about vitality, growth and the realization of full potential. Bien à vous, Publisher Christine Livingstone [email protected] (519) 429-5173 • (888) 599-2228 ext. 239 I Sales Assistant Jarah Stefek [email protected] (519) 429-5183 • (888) 599-2228 ext. 219 Media Designer Kelli Kramer Group Publisher Martin McAnulty [email protected] President Mike Fredericks [email protected] Mailing Address P.O. Box 530, 105 Donly Drive South, Simcoe, ON N3Y 4N5 RETURN UNDELIVERABLE CANADIAN ADDRESSES TO CIRCULATION DEPT., P.O. BOX 530, SIMCOE, ON N3Y 4N5 e-mail: [email protected] Canadian Chiropractor is published eight times a year: February, April, May, June, July/August, September, October and December. Published and printed by Annex Publishing & Printing Inc., 105 Donly Drive South, Simcoe, ON N3Y 4N5 Printed in Canada ISSN 1488-6952 Circulation e-mail: [email protected] Tel: (866) 790-6070 ext. 201 Fax: (877) 624-1940 Mail: P.O. Box 530, Simcoe, ON N3Y 4N5 Subscription Rates Canada – 1 Year $24.00 (with GST $25.20, with HST/QST $27.12) (GST -#867172652RT0001) USA – 1 Year $35.00 (US Funds) Best pricing is available online at www.canadianchiropractor.ca Occasionally, Canadian Chiropractor will mail information on behalf of industry-related groups whose products and services we believe may be of interest to you. If you prefer not to receive this information, please contact our circula-tion department in any of the four ways listed above. No part of the editorial content of this publication may be reprinted without the publisher’s written permission. ©2013 Annex Publishing & Printing Inc. All rights reserved. Opinions expressed in this magazine are not necessarily those of the editor or the publisher. No liability is assumed for errors or omissions. All advertising is subject to the publisher’s approval. Such approval does not imply any endorsement of the products or services advertised. Publisher reserves the right to refuse advertising that does not meet the standards of the publication. 6 • CANADiAN CHiROPRACTOR | APRiL 2013 www.canadianchiropractor.ca
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